Beverage Digest now offers new, revised 2012 editions of: The Coke System and The Pepsi System.

Each is a complete guide to the respective U.S. bottling systems with multiple color maps. They are essential information for: bottlers, suppliers, franchise companies, analysts, investment bankers and marketing executives.

Each book contains a full U.S. territory map of the bottling system, updated and current for 2012. Plus, you get a list of bottlers with contact information, including key executives -- both in the book and on the CD-ROM.

You also get a list of the bottler production plants in the U.S. including contact information -- both in the book and on the CD-ROM.

Each book also includes maps showing: 1) Top-10 bottlers. 2) Territories of the biggest bottlers in each system and where they have Dr Pepper. 3) Competitive dynamic maps showing where top bottlers match up against top bottlers in the competing cola systems.

Plus, each book includes the franchise company's Basic Territory Structure map, printed inside the book and as a high-resolution PDF document on the CD-ROM.

With these books, you can zero in on any and every Coke or Pepsi bottler in the U.S.

Pricing: Each book is $285. You may buy both for $520.

Click here to see more details, the table of contents and to order The Coke System, available now.

Click here to see more details, the table of contents and to order The Pepsi System, available now.