FUTURE SMARTS XXII: May 12, 1997
Transcripts Still Available
John Clarke Senior VP Marketing, Dr Pepper Company "Dr Pepper: Moving Into the Mainstream."
C. J. Rapp Founder/President, Global Beverage Co./Jolt Cola "Daring To Be Different."
Edwin Rice President, Ozarks Coca-Cola/Dr Pepper Bottling "Live On-Stage Interview."
Phil Dusenberry Chairman, BBDO New York "Pepsi: Generations Past, Present ... What's Next?"
Donald Kendall Former Chairman/CEO, PepsiCo Visionary Award Recipient.
Joe Kornick Principal, Kornick Lindsay "Innovation Teams: Creating and Developing Proprietary Beverage Packages."
Ralph Crowley President, Polar Beverages; President, 7UP Bottlers' Association "The Bloodsport of Politics in Beverages."
Manny Goldman and Andrew Conway Managing Director, PaineWebber (Goldman) Principal, Morgan Stanley (Conway) "Soft Drinks and the Stock Market," Live On-Stage Interview
Frank Bifulco VP Marketing, Coca-Cola USA "Coca-Cola Marketing: Building Brands and Driving Profitable Growth."
John Sicher Editor/Publisher, Beverage Digest "The Shape of the Future."

Transcripts cost:

  • $75 for Future Smarts XXII attendees.
  • $100 for all others.

Call (914) 244-0700 or fax (914) 244-0774 to order.

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Transcripts from FUTURE SMARTS XXI, December 16, 1996, are still available. Click here for a list of speakers and ordering information.

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