TRANSCRIPTS AVAILABLE NOW
   
"FUTURE SMARTS XXV"
Grand Hyatt Hotel, New York
December 14, 1998
   
SPEAKERS
(In Order of Appearance)
   
John Sicher  Editor/Publisher, Beverage Digest
  Welcome and Opening Remarks
   
Massimo D'Amore   Senior Vice President Marketing International, Pepsi-Cola Co.
  "PCI: A World of Growth"
   
Brian O'Byrne   Senior Vice President, Pernod Ricard-Austin Nichols
  "Making a 75 Year Old Brand Relevant to Today's Teen"
   
Mike McGrath   President & COO of Cadbury/Seven Up, Dr Pepper/Seven Up
  "Survive & Thrive"
   
Mike Weinstein   CEO Triarc Beverage Group: RC/Mistic/Snapple/Cable Car Beverages
  "A Different Spin on the Beverage Business"
   
Wall Street Panel   Marc Cohen of Goldman Sachs, Bill Pecoriello of Sanford Bernstein,
  Jennifer Solomon of Salomon Smith Barney
  Live, on-stage discussion: "Wall Street and Beverage Stocks"
   
Charles Frenette Senior VP & Chief Marketing Officer, The Coca-Cola Company
  "Value Isn't Everything; It's the Only Thing"
   
David Van Houten Pres. Central N.A. Group/Corp. Senior VP, Coca-Cola Enterprises
  "Coca-Cola Enterprises: Quality Creating Growth"
   
Frank Weise President & CEO, Cott Corporation
  "Powering Up"
   
Paul Steele Global CEO, Virgin Cola
  "Breaking the Rules – Against All Odds"
   
Patrick Kenny Vice President and General Manager - Mixer Division, Seagram Beverages
  "Seagram Ginger Ale and Mixers, A Bottler's Annuity"

To Order Transcripts call (914) 244-0700.
 
Prices: $75 for conference attendees;
$375 for all others.
 
OTHER   "Global Smarts" 
June 22-23, 1998; Dallas, Texas
TRANSCRIPTS      "Future Smarts XXIII" 
December 15, 1997; New York City
AVAILABLE      "Future Smarts XXII" 
May 12, 1997; New York City
  "Future Smarts XXI" 
December 16, 1996; New York City

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