| "GLOBAL SMARTS" |
| |
| June 22-23, 1998 |
| Westin Galleria Hotel |
| Dallas, TX |
| |
| To Order Transcripts call
(914) 244-0700. |
| Prices:
$75 for conference attendees; $375 for subscribers who did not attend;
$450 for all others. |
| |
| Click here
to return to Future Smarts page. |
| |
| Speakers (listed in order
of appearance) |
| John Brock |
Global Beverage Managing Director &
CEO, Cadbury Schweppes |
"Charting a Future Course" |
| Harald Eisenacher |
Director of Global Marketing, Hoechst/Nutrinova |
"The Sunett Multi-Sweetener Concept
as a Contributor to Growth in the Global Beverage Industry" |
| Ian Ross |
Managing Director, Coca-Cola Inchcape
Bottling Russia |
"Russia - Exploiting the Opportunity" |
| Kelsey van Musschenbroek |
Chairman, Canadean Ltd. |
"Global Perspectives ... European
Insights" |
| John Albers |
former Chairman/CEO, Dr Pepper/Seven-Up
Companies |
Beverage Digest Visionary Award |
| Harry Drnec |
Managing Director U.K., Red Bull |
"Europe's Functional Revolution" |
| Alan Heath |
President 1994-spring 1998, The Vendo
Company |
"The Future of Global Vending" |
| Alexander Barth |
President/CEO, Rivella International |
"Growing Within and Out of a Small
Market" |
| Joe McDonald |
Senior Vice President Sales, Triarc Beverage
Group |
Live, on-stage interview |
| Tom Bullock |
President & CEO, Ocean Spray |
"Cranberries, Credibility & The
Consumer Paradox" |
| John Konradt |
Managing Director/Consumer Marketing,
Coca-Cola USA |
"A Brand Strategy That Won't Fizzle" |
| Hans-Peter Wild |
President/CEO, Rudolf Wild Group |
"Innovation as the Driving Force
of Growth" |
| Alberto de la Cruz |
President, Coca-Cola Puerto Rico |
"Strategies in Developing Multiple
Brands" |
| Marty Andreas |
Senior Vice President/Assistant to the
Chairman, Archer Daniels Midland |
"Corn Refining: Timing Isn't Everything
... It's the Only Thing" |
| John Sicher |
Editor/Publisher, Beverage Digest
|
"Ten Key Industry Factors: Summer
1998" |
