Beverage Digest | June 16, 2000  

Pepsi Will Introduce Its New Lemon-Lime: 'Sierra Mist.'

Pepsi will introduce new lemon-lime CSD in 4th quarter. Name is likely "Sierra Mist," say Pepsi bottlers (BD 4/14/00). But one bottler says another name still possible. New lemon-lime will be available in regular and diet and will replace Slice and Storm. New product will not have caffeine, as does Storm. Pepsi says product tests well vs Sprite and 7UP, according to bottlers. Bottler says it could be in as much as 60% of Pepsi system initially, meaning portion of system that does not have Cadbury's 7UP. Bottlers say Pepsi likely tries to get new product "into rest of system over multi-year timeframe."


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