Pepsi/Lipton will do limited test in August of "Matika" tea/juice line containing ginseng. Package logo displays "Lipton" brand. Promotional tagline: "Find Your Fusion." Partnership general manager Dan Trott, speaking at BD's Wall Street Smarts conference June 11, calls Matika "our entry into the fast-growing healthy refreshment beverage business" and describes product as "a fusion between tea and juice." Photo shows Matika's proprietary 20-oz glass bottle.
Details. 1) hot-filled. 2) five flavors: "Magic Mombin" contains purple mombin juice and green tea, colored purple; "Rising Starfruit" contains guava berry starfruit and green tea, colored fuchsia; "Skyhigh Berry" strawberry and green tea, colored blue; "Dragonfruit Potion" dragonfruit, elderberry extract and black tea, colored red; "Mythical Mango" mango, pineapple and green tea, colored orange. 3) 5% juice in each flavor. 4) sweetened with 100% cane sugar.
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