Beverage Digest | July 27, 2001  

Coca-Cola Co Will Introduce Diet Coke With Lemon.

BD learns Coca-Cola Co soon launches major line extension in North America: Diet Coke With Lemon. New product will debut in upper Midwest market late 3rd quarter. Coke plans phased rollout, with national distribution by early next year. Coke had previously considered introduction of product earlier this year. Now, sources say, company will go forward. Coke held back initially due to concerns that formula wasn't where it needed to be, said sources. But company now said to be pleased with formulation.


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