Concentrate Prices for 2002 Rise,
But Slightly Less Than Last Year.

Green Sheet for this issue details 2002 concentrate prices for multiple CSD brands. Major Coke brands increase in range of +1.5%. Major Pepsi brands +3%. Major Cadbury brands post increases in +2.5% range. Last year, increases were slightly higher (BD 3/30/01), with most Coke brands up more than +2%, Pepsi +3.2% and Dr Pepper up +3%.

Note. Concentrate price increases are just that; they don't take into account marketing support/allowances for bottlers which differ from brand-to-brand and from company-to-company.

Retail vs concentrate. Last year, retail value of CSD business in U.S. increased +2.5% to about $61.7 bil. Most concentrate price increases on major brands for 2002 are generally in line with industry's overall retail price increase for 2001. Data. Table shows concentrate price rates of increase for top-10 CSD brands in U.S. Among other brands: 1) Royal Crown up +6.5%. 2) Mt. Dew Code Red up +3%. 3) Diet Coke With Lemon up +1.3%. 4) Pepsi Twist up +3%. 5) Sunkist up +2.8%.