Early Returns on Pepsi Vanilla:
Ranks #20 in Supermarkets, #21 in C-Stores.

Pepsi Vanilla launched in early August. In data covering four-week period ending Sept. 6, brand's volume at 2.5 mil 192-oz cases in supermarkets and holds 0.9 share with #20 ranking. In C-stores, brand sells about 484,000 cases; holds 0.7 share and ranks #21. Pepsi Bottling Group says on Sept. 30 it has sold 6 mil cases across all channels since launch.

Perspective. In supermarkets, Pepsi Vanilla ranks below Diet Sprite and above Canada Dry ginger ale. Vanilla Coke further down, in #23 spot. In C-stores, Pepsi Vanilla ranks below A&W and above Mello Yello. Vanilla Coke higher, in #16 spot.