Beverage Digest | February 20, 2004  

Coke Will Launch Beer-Flavored CSD in Japan.
From Concentrate.

Coca-Cola Co will soon launch in Japan new "non-alcoholic" beverage with alcoholic beverage taste: Sky Malt beer-flavored CSD. Coke executive says it "will be produced using bottler CSD lines and a beer-flavored concentrate." Will contain less than 0.1% alcohol. 350-ml can utilizes tagline: "Refreshing Beer Taste." Coke executive says it will not be sold in vendors, but in "alcoholic beverage section of retail stores."


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