All Eggs in Few Baskets: Consolidated Bottler Systems Dominate Top-20 U.S. Markets.

Beverage Digest	\|	November 5, 2004

All Eggs in Few Baskets:
Consolidated Bottler Systems Dominate Top-20 U.S. Markets.

Coke's U.S. system is so consolidated that CCE is Coke's bottler in 19 of top-20 cities. Table shows top-20 U.S. cities ranked by 2003 population, along with Coke, Pepsi, Dr Pepper, 7UP and RC bottlers for each city. For Pepsi, PBG is top bottler in 14 of top-20 cities. Dr Pepper is pretty evenly dispersed between Coke and Pepsi systems with largest independent bottler Dr Pepper/Seven Up Bottling Group (DPSUG) holding franchises in four of top-20 markets. 7UP is now mainly in independent system. For 7UP system, Dr Pepper/Seven Up Bottling Group holds franchises for 11 of top-20 cities.

More. BD's "Soft Drink Atlas 2004" shows details of all major bottlers and bottling systems, including bottler territories, top-10 bottlers for each brand, territories of mega-bottlers like CCE, PBG and DPSUG and competitive dynamics among the Mega-Bottlers. Click here for more information. Note: Cities defined in accordance with census data; so, for example, City of Miami is not in top-20, though Miami metro area encompassing Dade County has population well over 1 mil.

CSD Bottlers in Top-20 U.S. Cities

City State   Population    Coke Pepsi Dr Pepper 7UP RC

New York NY 8,084,316 CCE Pepsi Honickman CCE CD Honickman Mr. Natural

Los Angeles CA 3,798,981 CCE PBG CCE DPSUG DPSUG

Chicago IL 2,886,251 CCE PAS DPSUG DPSUG Adamany

Houston TX 2,009,834 CCE PBG DPSUG DPSUG DPSUG

Philadelphia PA 1,492,231 Coke Philadelphia   PBG Coke Philadelphia   CD Honickman Superior Beverages

Phoenix AZ 1,371,960 CCE PBG CCE Kalil Kalil

San Diego CA 1,259,532 CCE PBG CCE DPSUG DPSUG

Dallas TX 1,211,467 CCE PBG DPSUG DPSUG DPSUG

San Antonio TX 1,194,222 CCE PBG CCE DPSUG DPSUG

Detroit MI 925,051 CCE PBG CCE DPSUG DPSUG

San Jose CA 900,443 CCE PBG PBG Easley Easley

Indianapolis IN 783,612 CCE PAS PAS DPSUG DPSUG

San Francisco   CA 764,049 CCE PBG PBG Easley Easley

Jacksonville FL 762,461 CCE PBG PBG Southeast-Atlantic   Southeast-Atlantic

Columbus OH 725,228 CCE Pepsi Gross & Jarson   Pepsi Gross & Jarson   DPSUG DPSUG

Austin TX 671,873 CCE PBG CCE DPSUG DPSUG

Memphis TN 648,882 CCE PAS CCE All-American All-American

Baltimore MD 638,614 CCE PBG PBG Honickman Honickman

Milwaukee WI 590,895 CCE PAS DPSUG DPSUG DPSUG

Boston MA 589,281 CCE PBG CCE Polar Polar

Note: CCE = Coca-Cola Enterprises; PBG = Pepsi Bottling Group; PAS = Pepsi Americas; DPSUBG = Dr Pepper/Seven Up Bottling Group

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All Eggs in Few Baskets:Consolidated Bottler Systems Dominate Top-20 U.S. Markets.

All Eggs in Few Baskets:
Consolidated Bottler Systems Dominate Top-20 U.S. Markets.