Beverage Digest | April 28, 2006  

Coke Is Set to Change Sprite Regular and Diet Graphics.
'Diet' Disappears.

New graphics for Sprite and Sprite Zero

Coke plans changes to graphics of regular and diet versions of Sprite and will change name of Diet Sprite Zero to Sprite Zero. Left photo shows rendition of new graphics for Sprite; right photo shows Sprite Zero. www.doyouhavetheproof.com web site appears to tease relaunch of Sprite with new graphics; web site says: "Sprite shows its proof June 2006." Coke system source says new graphics will start appearing late spring or early summer. New Sprite graphics have been anticipated for some time (BD 9/23/05). Plus, as Coke has moved to using "zero" for its diet products -- Vault Zero, Pibb Zero -- industry sources suggested Diet Sprite Zero would complete transition to Zero this year.


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