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From Beverage Digest 9/19/97
Global CSD: Per Capita At 119 Servings. BD estimates worldwide CSD per capita consumption at 119 8-oz
servings in 1996. Analysis covers 95 countries containing 90% of world's
population. BD estimates world market totals 28.6 bil 192-oz cases
with Coke's global share at 48; Pepsi 22.3; Cadbury Schweppes 8.5. Top-10
CSD markets in descending order: US, Mexico, Brazil, Germany, Japan, China,
UK, Canada, Spain, Philippines. Shares. Coke leads in 77 countries,
Pepsi in 16, Cadbury in Yemen; Coke and Pepsi tied in Tanzania. 95 countries.
Complete corporate share estimates, per capita consumption and population
data for 95 countries available in issue supplement, The Green Sheet. For more details, call (914) 244-0700 to order a copy of this issue. Click here for more information.
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