From Beverage Digest 1/8/99

1998 Stock Market:
Dismal Year for Beverage Companies.
10 Decline. Cadbury and Whitman Out-Perform.

In bleak stock market performances, 10 of 16 tracked soft drink stocks register declines for full-year 1998. Fourteen of 16 stocks under-perform Dow Jones Industrial Average. For 1998, Dow up +16.1%. S&P 500 up +26.7%. NASDAQ up +39.6%. Only six tracked beverage stocks register gains for year. Cadbury Schweppes leads beverage pack, up +67.1%. Pepsi General owner Whitman also soars, up +56.8%. PepsiCo and Quaker Oats both up +12.8%. Perennial favorites Coca-Cola Co and Coca-Cola Enterprises eke out tiny gains; each up +0.5%. Economic problems in multiple non-US markets and volume growth issues dampen Coke stock's performance.

Cadbury. Shares of Cadbury Schweppes continue on strong track. During 1998, Cadbury inks new bottling security agreements with Coca-Cola Enterprises and Pepsi Bottling Group (PBG); also announces sale of most of non-US beverage business to Coke. Cadbury's stock began run-up in January after company announced deal with CCE (BD 1/23/98). Whitman. During year, Pepsi General owner Whitman divests non-beverage businesses and announces negotiations to acquire additional territories from PBG. Stock begins climb toward end of year as market anticipates completion/announcement of PBG deal; announcement expected by end of month.


Beverage Stock Prices Full Year 1998
 
     12/31/98    12/31/97    % +/-            12/31/98    12/31/97    % +/-  
  Dow Jones Ind Aver 9181.43 7908.25 +16.1%   Pepsi Gemex 7 13/16 14 7/16 -45.9%  
  S&P 500 1229.23 970.26 +26.7%   Pepsi P.R. 5 3/16 6 3/4 -23.1%  
          Quaker Oats 59 1/2 52 3/4 +12.8%  
  NYSE $ $     Triarc 15 7/8 27 1/4 -41.7%  
  Andina (Coke) 14 1/2 20 13/16 -30.3%   Whitman (Pepsi) 25 3/8 16 3/16 +56.8%  
  Cadbury Schweppes 69 1/8 41 3/8 +67.1%   AMEX      
  Coca-Cola Co 67 66 11/16 +0.5%   National Bev 9 3/8 10 1/8 -7.4%  
  CCE 35 3/4 35 9/16 +0.5%   NASDAQ      
  Coke Femsa 13 1/4 19 32/97 -31.5%   Clearly Canadian 1/2 1 9/32 -61.0%  
  Panamco (Coke) 21 13/16 32 5/8 -33.1%   Coke Consolidated 57 1/2 69 -16.7%  
  PepsiCo 40 7/8 36 1/4     +12.8%   Cott 3 17/32 8 7/16     -58.1%  

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