Global CSD Market At 31 Bil Cases

From Beverage Digest 9/24/99

Global CSD Market At 31 Bil Cases.
Coke Holds 51 Share. Pepsi at 20.8.

Coke holds 51 share of 1998 global CSD market in latest BD worldwide market review. Pepsi share at 20.8, Cadbury 7.4. BD estimates global CSD market totals 30.87 bil 192-oz cases. Issue supplement, The Green Sheet, shows national per capita consumption and market shares for Coke, Pepsi and Cadbury in 97 countries. Data is for full-year 1998 and does not reflect recent sale by Cadbury of much of its non-US business to Coke. Based on 31 bil case world volume estimate, US accounts for 32% of global volume.

BD's data covers following countries:

Argentina Honduras Portugal

Australia Hong Kong Puerto Rico

Austria Hungary Romania

Bangladesh India Russia

Belarus Indonesia Saudi Arabia

Belgium Ireland Senegal

Bolivia Israel Singapore

Boznia-Herzegovina     Italy Slovakia

Brazil Japan Slovenia

Bulgaria Jordan South Africa

Cambodia Kenya South Korea

Canada Laos Spain

Chile Latvia Sri Lanka

China Lebanon Sudan

Colombia Lithuania Sweden

Costa Rica Macedonia Switzerland

Croatia Malawi Taiwan

Czech Republic Malaysia Tanzania

Denmark Mexico Thailand

Dominican Republic Moldova Turkey

Ecuador Morocco Uganda

Egypt Mozambique Ukraine

El Salvador Nepal United Kingdom

Estonia Netherlands United States

Ethiopia New Zealand Uruguay

Fiji Norway Venezuela

Finland Pakistan Vietnam

France Panama Yemen

Germany Papua New Guinea     Yugoslavia

Greece Paraguay Zaire (Republic of Congo)

Guatemala Peru Zambia

Gulf States Philippines Zimbabwe

Poland

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