This page contains headlines for issues of Beverage Digest published in 1998. An article from each regular issue is available online; just follow the links from the headlines. Click below to go to each issue. Click here to go to the 1997 archives.

  • January 9, 1998
  • January 23, 1998
  • January 29, 1998 (Special Edition)
  • February 6, 1998
  • February 12, 1998 (Special Edition)
  • February 20, 1998
  • February 23, 1998 (Special Edition)
  • March 6, 1998
  • March 20, 1998
  • April 3, 1998
  • April 24, 1998
  • May 8, 1998
  • May 8, 1998 (Special Edition)
  • May 29, 1998
  • June 12 1998
  • July 1, 1998 (Special Edition)
  • July 2, 1998
  • July 17, 1998
  • July 21, 1998 (Special Edition)
  • July 29, 1998 (Special Edition)
  • August 7, 1998
  • August 21, 1998
  • September 4, 1998
  • September 25, 1998
  • October 9, 1998
  • October 23, 1998
  • November 6, 1998
  • November 20, 1998
  • December 11, 1998
  • December 11, 1998 (Special Edition)
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    December 11, 1998 (Special Edition)

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    December 11, 1998

    In this issue:

    • Cadbury and Pepsi Bottling Group Reach Multi-Year 'Growth and Security' Agreement.
    • Top-10 Bottler Review: Consolidation Advances in 1998.
    • CEO of Coke Consolidated Says No Sale To CCE. #2 Coke Bottler Seeks Acquisitions.
    • CCE Sends Naya Termination Notice.
    • Earl Graves Sells Interest in Pepsi Washington Bottler. Praises Pepsi Re South African Investors.
    • November IRI: Pepsi Top Performer. Industry Up +5.0%. Pepsi One Holds 2.9 Share. Pricing Continues Up.
    • Triarc Launches/Readies Spate of New Products and Packages.
    • Soft Drink Container Recycling Rate Grows. Driven by Aluminum Recycling Increase.

    Green Sheet supplement:

      1998 Top-10 Bottlers. Includes details of Coke, Pepsi, RC, Dr Pepper/Seven Up, Monarch and Big Red franchise systems plus 14 DPSU brands.

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    November 20, 1998

    In this issue:

    • 'Future Smarts' Conference Will Feature Top Industry Executives Plus Stock Market Insights.
    • Royal Crown Considers 'Energy Cola.' Triarc May Also Offer Flavored Water.
    • Ocean Spray vs PepsiCo: Court Okays Tropicana Single-Serve. Says Damages Proper Remedy.
    • 9-Month Non-Carb Data: Coke Notches Top Gains in Sports Drinks and Juice Drinks. Pepsi's Lipton Top Tea Performer. Snapple Shows Strong Tea/Juice Growth in 3rd Quarter.
    • PepsiCo Approves Bottler Spin-Off. Also Completes Pepsi Portion of Pepsi Allied Acquisition.
    • NY Times Report on Supermarket Consolidation: Major Implications for Bottlers.
    • Loblaws, Other Retailers Mull Warehouse Delivery in Canada.
    • First Month of Pepsi One: Wide Distribution in Grocery and Mass Merchandiser Channels.
    • Airline Update: Coke Now on 6, Pepsi on 3. Coke/Pepsi Both Fly American.
    • Swiss CSD Rivella Launches in US. First Available in Florida. New US-Legal Diet Version in Works.

    Green Sheet supplement:

      Fountain Soft Drinks Sold at Selected Restaurant, C-Store, Hotel and Food Service Chains. Listed by fountain accounts, details which cola(s), lemon-limes(s) and pepper(s) are served in each chain.

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    November 6, 1998

    In this issue:

    • Top Coke and Pepsi Marketing Executives, Other Industry Leaders On Deck for Beverage Digest's Conference.
    • Coke Nears the Water's Edge. Named 'Dasani?' New Package. Impact on Other Waters in Coke System?
    • Quaker Plans Rollout for New Gatorade Cold-Fill Package. Also Adds New 'Fierce' Sub-Line.
    • Interbev 1998: Brock -- New NSDA Chairman -- Warns Cadbury Will Stop Competitors' 'Predatory' Practices. Pepsi's Marineau Call for Innovation. CCE's Schimberg Urges NSDA Support. Show Gets Mixed Reviews.
    • Mt Dew and Sprite Gain Greatest Share Among Top-10 Brands in 9-Month IRI and ACNielsen. Dr Pepper Also Picks Up Share. Coke and Pepsi Take All Corporate Growth.
    • Marineau Puts His Imprint on Pepsi North America. PBG Gets Russia, Spain and Greece.
    • Cadbury Reports 3rd Quarter US Volume Up +3%. Pepsi System Helps 7UP.
    • News From Morgan Stanley Beverage Conference: Reduced Coke Media Spending? New Mt Dew Graphics.

    Green Sheet supplements:

    • Interbev 1998: Selected Beverage and Equipment Products.
    • 9-Month 1998 Multi-Channel Take-Home CSD Data. Includes 5-channel ACNielsen data and 7-channel IRI data.

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    October 23, 1998

    In this issue:

    • Charlie Frenette -- Coke's Global Chief Marketing Officer -- Joins 'Future Smarts' Program.
    • Enrico: More Bottlers Coming. 'High Hopes' for Pepsi One, But 'Concern' Over Cannibalization. Predicts Positive Results From Pepsi-Frito Joint Programs. Declares Pepsi International 'Clear Win.'
    • In One Fell Swoop: CCE Buying Six Bottlers. Deals Total $770 Mil. Include #10 Bottler Coke Cameron.
    • Pepsi General May Get Significant Additonal Territories. Other Deals Brew. 7UP and Storm Implications?
    • Triarc to Go Private. Stock Up +137% in 1997, Down -52% This Year. Deal Worth $420 Mil.
    • Pepsi's Frappuccino Doubles Share in Dairy Category. Yoo-Hoo Leads and Refocuses. Category Up +23%.
    • September IRI Data Shows Industry Volume Grows +7.5%. Pepsi +11.5%. Cadbury +8.1%. Coke Up +6.2%.

    Green Sheet supplement:

      Soft Drink Brand Introductions 1886-1998.

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    October 9, 1998

    In this issue:

    • Dr Pepper Executives Urge Continued Priority Brand Status. Note Weakness in Pepsi System. Fountain Business Called 'Bloody Battleground.' New Ads Stress Diet 'Tastes Like Regular.'
    • Turner Watch: Dr Pepper Texas CEO Explores Sale of Company. Future Role in Pepsi System? At ABC?
    • Sports Arena Pouring Rights: Coke Holds Wide Lead. Pepsi Gains.
    • Pepsi Predicts Pepsi One Will be 'Most Successful' New Product Launch Ever. Forecasts $1 Bil Sales.
    • Stock Prices 3rd Quarter 1998: Bleak Picture for Most Beverage Firms. Cadbury and Quaker Out-Perform.
    • Coke Plans New Surge Promotions. Says Focus on Cold-Bottle Channels. Bottler Says Brand Needs TLC.

    Green Sheet supplement:

      Carbonated Soft Drink Consumption and Shares for 94 Countries. Includes population, per capita 8-oz consumption and corporate shares for Coke, Pepsi and Cadbury.

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    September 25, 1998

    In this issue:

    Green Sheet supplement:

      Dr Pepper Bottler Territory Map. Includes franchise and state boundaries, a list of franchise owners and list of bottling plant locations and owners.

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    September 4, 1998

    In this issue:

    • Bottlers Expect Major Changes in 7UP Ads and Marketing. Look for New Brand Image. 'Very Positive.'
    • Pepsi Buffalo Rock CEO Says Bottler 'Not in Play.'
    • Major Shift: 12-Packs Pull Even With 2-Liter in Supermarkets. Coke and Pepsi Both Down in 24-Packs.
    • Non-Carbs: Coke Brands Show Strong US Growth in 1st Half 1998. Teas: Pepsi's Lipton Leads and Gains Share. Nestea and Arizona Gain Share. Snapple Volume Up +10%.
    • Bottlers Speculate on Water From Coke. 'Soon?'
    • Major Changes Among Top-10 Coke, RC and DPSU Bottlers. Pepsi System Boosts Share of 7UP Volume. CCE Gains Dr Pepper Volume.
    • Coke Loses Motion to Dismiss PepsiCo's Antitrust Suit. Pepsi Must Show 'Realities' Support Its Allegations.
    • Coke Bottler Pursues Antitrust Suit vs Pepsi. Pepsi Executive to Testify.

    Green Sheet supplement:

      7UP Bottler Territory Map. Includes franchise and state boundaries, a list of franchise owners and list of bottling plant locations and owners.

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    August 21, 1998

    In this issue:

    • Pepsi Will Buy Top-10 Bottler. First Step in Revamping US System. What Will Cadbury Do About Transfer of Its Brands? Dr Pepper Leverage? Collision Ahead?
    • Coke and Pepsi Take All Corporate Growth in 1st Half 1998 IRI and Nielsen Data. Sprite Passes Dr Pepper in Nielsen. Dr Pepper Volume Up +39% in IRI C-Stores.
    • Ocean Spray Sues PepsiCo. Seeks to Block Pepsi-Tropicana From Selling Other Single-Serve Juice Drinks.
    • Bottler Calls Pepsi's Lawsuit 'Coercive Tactic.'
    • PepsiCo Appoints New Top Sales Executive for Both Pepsi and Frito-Lay.
    • Cadbury's Squirt Dominates Grapefruit Segment. Coke's Citra Grows Share.
    • Canadian Consumption: CSD #1. But Trends Differ From US and Europe.

    Green Sheet supplement:

      1st Half 1998 Multi-Channel Take-Home CSD Data. Includes 5-channel Nielsen data and 7-channel IRI data.

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    August 7, 1998

    In this issue:

    • PepsiCo Weighs COBO Spin-Off Via IPO. Some Pepsi Territories May Get Reshuffled. Major Role in New Public Company Predicted for Weatherup. Turner? Benefits Seen for Pepsi.
    • Royal Crown Gets New President: Jack Belsito.
    • Ocean Spray 'Concerned' About PepsiCo's Tropicana Purchase. Pepsi Executive: Can't Block Deal.
    • Triarc CEO Says Snapple Volume Grows +10%. Company Monitors Pepsi Vs. Coke Antitrust Suit.
    • Triarc Beverage Marketing Executive Says Snapple Seeks Products 'That Allow Us To Dominate.'
    • Pepsi Tests Caffeinated and Non-Caffeinated Fountain Versions of Storm.
    • Top Executives From Cadbury and Coca-Cola Enterprises Join December 'Future Smarts' Program.
    • Dr Pepper/Seven Up Volume Up +2% in 1st Half 1998. Results Strong in Coke System. Weak in Pepsi.

    Green Sheet supplement:

      Royal Crown Bottler Territory Map. Includes franchise and state boundaries, a list of franchise owners and list of bottling plant locations and owners.

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    July 29, 1998 (Special Edition)

    • Coke Bottlers Meet in Atlanta. BD Talks to Stahl and Schimberg. Bottlers Focus on 'Momentum' and 'Value Creation.' Some Expect Water News, but Hear None. Schimberg Cautions Cadbury Against Using Dr Pepper Profits From CCE Against CCE.

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    July 21, 1998 (Special Edition)

    • PepsiCo to Buy Tropicana From Seagram for $3.3 Bil. Enrico Eyes 'New Beverages.'

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    July 17, 1998

    In this issue:

    • Former PepsiCo CEO Wayne Calloway Dies. Industry Executives Praise His Leadership.
    • Stock Prices 1st Half 1998: Most Soft Drink Companies Under-Perform Dow. Cadbury, Coke, PepsiCo Up.
    • Pepsi Broadly Expands Storm Test Markets. 7UP Issue Still Looms.
    • Pepsi Bottler Says Pepsi 'Vindictive.' Denies Threat to Side With Coke.
    • Pepsi Bottlers Expect Indications Soon on US System Restructuring.
    • Pepsi and Frito-Lay Test Joint Display in NJ Supermarket. Will Expand Snack-In-Can Test.
    • Technical Report: Ready-to-Drink Coffee -- How Great A Challenge?
    • Nestle Executive Says Consumers Need to Understand Ready-to-Drink Coffee.

    Green Sheet supplement:

      Pepsi Bottler Territory Map. Includes franchise and state boundaries, a list of franchise owners and list of bottling plant locations and owners.

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    July 2, 1998

    In this issue:

    • Coke Executives Meet Financial Analysts. Ivester Says System 'Never Better Equipped or Aligned.'
    • Cott Names Weise CEO. Thomas Lee Buys 30% Stake in Company. 'Focus, Focus, Focus.'
    • Pepsi Pohlad and PepsiCo Agree to Acquire Control of Pepsi Puerto Rico for $51 Mil.
    • Soft Drink Litigation Update: Bottler Termination and Antitrust Suits.
    • 1997 All-Channel Non-Carbonated Beverages: Top-4 Companies Account for 71% of Volume.
    • American Bottling Executives Outline Plans. Private Label and New Age Called 'Key.'
    • Canada 1997: Volume Moves Ahead. Coke, Pepsi and Cadbury Grow Shares. Pepsi Leads in Bottle/Can. Coke Leads in Fountain. Diets Show Big Gain.
    • Major Retail Channel Volume Up +3.8% Through May. Sprite, Mt Dew, Dr Pepper Up. Surge and 7UP Down.
    • Ball's Purchase of Reynolds' Can-Making Unit Will Create Giant With 32 Share of US Market.
    • "Global Smarts" Conference: Industry Leaders Offer Variety of News and Views.

    Green Sheet supplement:

      "Global Smarts" Conference Presentation Summaries. Click here to order a complete transcript of this 2-day beverage industry conference.

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    July 1, 1998 (Special Edition)

    • Pepsi Debuts 'Pepsi One' After FDA Approves Ace-K for Soft Drinks. Interview With Marineau.

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    June 12, 1998

    In this issue:

    • Pepsi Takes Action to Terminate #9 US Bottler Pepsi Central Investment. BD Talks to Enrico. Enrico Calls Bottler 'Traitors to Our System.' Condemns 'Blatant, Raw Squeeze Play.'
    • 7UP/RC Puerto Rico in Default on Debt Agreement. Bank Takeover Possible. 7UP and Snapple to Pepsi?
    • 1st Quarter Non-Carbs: Nestea, Powerade and Fruitopia Gain. Snapple Up Slightly.
    • Cott Names New CEO: Frank Weise. Investment by Thomas H. Lee.
    • North American Coke Bottlers' 1997 Cash Flow Margins Decline.
    • HFCS Pricing Update: 2nd Quarter Down. Mexico Dispute Intensifies.

    Green Sheet supplement:

      Comparative Sweetener Costs (HFCS Vs. Sugar for 80+ Brands)

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    May 29, 1998

    In this issue:

    • Enrico Suggests Possible COBO Breakup and System Realignment. Bottler Moves Predicted.
    • 1Q 1998 Take-Home: Coke Leads Corporate Growth. Pepsi Posts Big Gains in Drug Chains. Top-Performing Brands: Dr Pepper, Mt Dew and Sprite. Dr Pepper Soars in IRI C-Store Channel.
    • Interview: Virgin's Richard Branson. 'Basically We're After Coke.' 'Some RC Bottlers Will Switch.'
    • Some Pepsi Bottlers -- Who Haven't Signed New Fountain Agreement -- Reportedly in 'Intense' Talks With Pepsi.
    • Coke Responds to Pepsi's Antitrust suit. Triarc Reviews Options.
    • Marineau: Don't Sacrifice 'Innovation at the Alter of Exclusivity.' Pepsi Lands on American Airlines.
    • Beverage Scientists Meet. Focus on Sweeteners and New Beverage Trends.

    Green Sheet supplement:

      1st Quarter 1998 Multi-Channel Take-Home CSD Data. Includes 5-channel Nielsen data and 7-channel IRI data.

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    May 8, 1998 (Special Edition)

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    May 8, 1998

    In this issue:

    • 'Global Smarts' Conference Approaches. Set for Dallas June 22-23.
    • Pepsi's Marineau Wants 'Improved Availability.' Says 'Generation Next' Is 'Not Expansive Enough.' Company Overhauls Marketing Management. Swette Out. Bottlers Eye More Local Focus and Funding.
    • Virgin Cola Set to Launch in US. Knocks Coke and Pepsi.
    • Interested Buyer in Due Diligence at Monarch. 'It's Not Coke but It Is Americana.'
    • Cadbury and Carlyle Close Purchase of Beverage America and Select. Reportedly Eye More Deals. Cadbury Reports US 1st Quarter Volume Up +1.5%. Notes 'Lack of Focus' In Pepsi System.
    • Great Britain 1997: Coca-Cola Co Leads, But Brand Coke Loses Share. PepsiCo's Share Up.
    • C&G Channels 1997: Pepsi #1 CSD Brand. Growth Stars: Dr Pepper, Coke Nestea, Sunny Delight.
    • Veryfine Rolls Out First Sucralose-Sweetened Juice Products in US. Sucralose Supply Said Tight.

    Green Sheet supplement:

      Color Map: Coca-Cola Enterprises and Pepsi-Cola Bottling Co (Pepsi COBO). Shows CCE and COBO territories plus areas where CCE and COBO directly compete.

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    April 24, 1998

    In this issue:

    • Pepsi Asks French Government to Block Coke's Purchase of Orangina.
    • Marineau Reportedly Says Pepsi and Frito-Lay Will Co-Market. Eyes More Separate COBO.
    • CCE Names Schimberg CEO. Company Expands Again With Acquisition of Coke Southwest Hoffman.
    • Soft Drinks Post Big Share of Stomach Gain in US. Per Capita Consumption Up 10 Gallons in 10 Years.
    • Soft Drink Ad Spending Rises Slightly in 1997. Coke Down. Pepsi and Cadbury Up.
    • 1997 Water Report: 'Premium Still' Segment Drives Growth. Dannon/Aquafina Post Big Gains. Evian Down.
    • Australia 1997: Coke Dominates. Cadbury Gains Share. Pepsi Max Up Sharply.
    • PepsiCo Extends Relationships With Former Investors in Pepsi's Former South African Bottler.

    Green Sheet supplement:

      Full Year 1997 Soft Drink Advertising Expenditures. Tracked by company, brand and media used.

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    April 3, 1998

    In this issue:

    • Several Possible Buyers Eye Monarch.
    • Major US Pepsi Bottler Seeks Control of Pepsi Puerto Rico.
    • 7UP Off to Slow Start in 1998. 3rd-Tier Outperforms Pepsi System. Brock Says Brand's Volume Up Where New Version in Market. Declares Cadbury 'Confident.'
    • Storm Is 'Everywhere' in Denver. Coke Responds With Free Sprite.
    • Johnson & Johnson's Sucralose Diet Sweetener Approved. Diet RC Switches.
    • 15 Major US Markets: Coke Leads in 11. Pepsi Ahead in 4. Pepsi Share Growth Greatest in San Francisco/Oakland. Coke in Minneapolis/St. Paul.
    • Royal Vendors Top Executive Says Form Seeks to Grow Beyond Coke System. Lauds Recent Cadbury Bottler Deal. Notes Average Machine Now Costs $2000.
    • Stock Prices 1st Quarter 1998: Most Soft Drink Stocks Under-Perform Dow. Cadbury, Pepsi, Coke Strong.
    • Pepsi Extends Ocean Spray Agreement. Also Expands Fruitworks Test.
    • Major Diet Brands Lose Weight in 1997. Diet Mt Dew and Diet Barq's Up. Many Diets Stronger in Supermarkets.
    • PET Dominates Global CSD Volume. Glass Leads by Packaging Units. Average Global CSD Size 20-oz.

    Green Sheet supplement:

      Full Year 1997 Supermarket Shares for Top Companies and Top-10 Brands in 15 US Markets.

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    March 20, 1998

    In this issue:

    • Cola Share Hits New Low In 1997. Gains of Previous Year Erased.
    • Zyman Resigns as Coke Chief Marketing Officer. Frenette Will Take Over.
    • Triarc Plans New Snapple 'Refreshers' Line For Sports Occasions. Plus: Executive Details WhipperSnapple Rollout Plans. Coffee Ahead From Mistic or Snapple?
    • Cott Starts Executive Search.
    • Final 1997 Supermarket Pricing: Down Overall. Mt Dew Shows Highest Price and Steepest Drop. Some Brands Up in Some Markets.
    • Technical Report: Fruitopia, Pepsi Lipton Brisk, Coke Nestea Cool and the Cold-Fill Revolution.
    • European Consumption: Soft Drinks Rank 6th. Per Capita Intake Rises +20% In Past 5 Years.
    • Latin America: Coke Leads in 5 Largest Markets. Posts Big Gain in Puerto Rico. Industry Volume Falls in Mexico. Up in Brazil, Argentina, Chile and Puerto Rico.
    • New Dollar Coin Set for 2000. NSDA Declares "Half A Victory."

    Green Sheet supplements:

    • Full Year 1997 Supermarket Pricing for Top-10 Brands' 12-packs and 2-liter in 15 US Markets.
    • 1998 Concentrate Prices.

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    March 6, 1998

    In this issue:

    • IRI and Nielsen Full-Year 1997: Coke Leads Corporate Growth. Royal Crown Plummets. Mt Dew and Sprite Top-Growing Brands.
    • Pepsi COBO Drops "About Half" of Sunkist.
    • New From Pepsi: Storm Debuts in Denver 3/15/98. 'Grip' Bottle Introduced in Dayton.
    • Designer of Pepsi's New Packaging Critiques Previous Versions. Says Pepsi's Blue Suggests Refreshment, Coke's Red Connotes Sweetness.
    • Cadbury's Bottler Deal: Executives Predict Improved Margins. Deal Price Assessed.
    • Coke and Cadbury Raise Concentrate Prices.
    • New Book on Goizueta/Coke: Deluge of Detail. Keough Helps.
    • Coke's New Annual Report: 1st Ivester Letter. Global Gains. Pepsi Contests Coke's Middle East Claim.
    • HFCS: 1998 Pricing Still Uncertain. Many Bottlers Without Contracts. Mexico Imposes New Tariffs.

    Green Sheet supplement:

      Nielsen and IRI Multi-Channel Take-Home Data, Full Year 1997. Includes share, share change, and volume change vs. 1996 for leading companies and top-10 brands for Nielsen's 5 and IRI's 7 measured take-home channels.

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    February 23, 1998 (Special Edition)

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    February 20, 1998

    In this issue:

    • 1997 CSD Volume Growth Far Exceeds Dollar Growth. Single Market Share Worth $547 Mil. Diets Drop Again.
    • Cans Dominate U.S. CSD Supermarket Packaging. 12- and 24-Packs Up Sharply. 2-Liter Loses Share.
    • Where Does Surge Rank After 1 Year?
    • Quaker Executive Explains Gatorade Marketing. Competition With Tap Water and Carbonated Soft Drinks.
    • Weatherup Tells Pepsi Employees: 'Fight Back Even Harder.'
    • Coke's Tab Ardently Sought in New York City. Coke Executive Says 'Quirky' Brand Loved.
    • If Pepsi Spins Off COBO: Analysis. Comparisons to CCE.
    • Juice Drinks 1997 Volume Grows Only +1%. Sunny Delight Gains Volume and Holds #1 Spot.
    • Update: Cadbury Bottler Deal.

    Green Sheet supplement:

      Beverage Digest/Maxwell Top-10 Soft Drink Companies and Brands 1988-1997. Includes 192-oz case volume, share and share change data.

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    February 12, 1998 (Special Edition)

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    February 6, 1998

    In this issue:

    • Major Coke Restructuring: Amatil Splits in Two. Isdell and Kennedy to Run Bottlers. Casey Succeeds Isdell.
    • 1997 Non-Carbonated Beverages: Cold-Fill Teas Continue Hot Growth. Gatorade With Frost Continues Sports Drink Domination. Juice Drink Category Slows.
    • Cadbury Botler Deal 'Really Is Closer.' Partner in Picture? Other Deals Ahead? Triarc and Thomas Lee Together Eye Cott. Cott Ends Joint Venture With Virgin.
    • Big Red Reports 'Record Growth' in 1997. 'Much of This' Attributed to 4 Bottlers.
    • 9-Month Ad Spending Tops $500 Mil. Coca-Cola Co Leads. Brand Pepsi Leads Coke Classic.
    • Down-Sized US Military Buys Less Soft Drinks. Coke Holds #1 Corporate Share. Pepsi 2-Liter Top Navy SKU.
    • International Packaging Analysis Shows Wide Regional/National Variation.
    • Cott Chairman/CEO Gerry Pencer Dies at Age 52. Man of 'Drive and Vision.'

    Green Sheet supplement:

      Coke Bottler Territory Map. Includes franchise and state boundaries, a list of franchise owners and list of bottling plant locations and owners.

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    January 29, 1998 (Special Edition)

    • Pepsi Global Meeting/Centennial Celebration. Enrico Tells Bottlers: '21st Century Is Ours.' Bottlers Pleased With 'Different Attitude' at Pepsi. Weatherup Calls Pepsi 'Brand Without Limits,' Responds re Ads.

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    January 23, 1998

    The following stories were included in this issue:

    • Cadbury and CCE Extend Dr Pepper, Squirt, Canada Dry, Schweppes Relationship.
    • Triarc Plans 'Blue Collar' 'Heartland' Strategy for Royal Crown. Aims to 'Legitimize' Brand.
    • Pepsi Concentrate Prices Increase Average +3.1%. Pepsi Up +3.3%. Orange Slice Up +12.6%.
    • Global CSD Report: Cost of a Cola Varies Hugely. Global Flavor Preferences and Volumes.
    • HFCS Producers Seek Big 1998 Price Increases. Bottlers Have Other Ideas.
    • Pepsi Bottlers Meet in Hawaii. Strong Message From Weatherup. Bottlers: Storm Will Contain Caffeine.

    Green Sheet supplement:

      1998 Soft Drink Calendar of Events.

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    January 9, 1998

    The following stories were included in this issue:

    Green Sheet supplement:

      'Future Smarts XXIII' Speech Summaries. Click here for a list of speakers and speech titles plus transcript ordering information.

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