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February 27, 2015

In this issue:

  • BD's June Conference Set for June 15th in NYC.
  • Coke, Pepsi and Independent Bottlers Cite Concerns -- and Offer Views -- About Diet CSD Declines. Some Bottlers Say the Products Need to Change and Urge Reformulation Without Aspartame. Some Cite Marketing as the Problem. Some Bottlers Say Issue Has Been Insufficiently Rebutted.
  • C-Store Results 2014: CSDs Weakest Category. Coke Leads in Volume, Red Bull in Dollars. Monster Holds #5 Dollar Ranking, #12 Volume Ranking.
  • Non--Carbs at Retail 2014: Coke Out-Performs in Juice Drinks, PepsiCo in Tea. Bottled Water Volume Up on Lower Pricing. Aquafina and Dasani Tied.
  • Mini-Can Packs Sell at Huge Premium in Supermarkets. Growing Strongly. 16-oz Cans Sell at Huge Premium in C-Stores. Growing Even More Strongly.
  • Energy Drink Category Narrowing to Two Brands: Monster and Red Bull. They Account for 70% of Total Energy Drink Dollars.
  • Tate & Lyle Introduces New Sweetener. Says 'Low Calorie Sugar' Can Reduce Calories -25%.
  • Red Bull's Growth Picked Up in 2014. Global Growth in Cans Sold Up +4.2%. Contrasts With Up +3.1% in 2013.
  • Plus, As In Every Issue: Territory Changes and Deals, People and Briefs.

Green Sheet supplement:

  • Full-Year 2014 Multi-Channel Take-Home Non-Carbs.Corporate and Brand-Level Data for Juice Drinks, Enhanced/Flavored Waters, Sports Drinks, Bottled Water and Ready-To-Drink Teas. Also Illustrates Growth Rates vs. a Year Ago.

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