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January 16, 2015

In this issue:

  • 2015 Concentrate Prices: Coke, PepsiCo and DPS Increases Will Be in the +1.5% to +3% Range.
     
  • PepsiCo CEO Nooyi Says Consumers Want to Diversify Their Beverage Choices. Says Both Value and Volume Growth Are Important. Optimistic About Craft Sodas. Calls Traditionally-Produced Pepsi 'Work of Art.'
     
  • 2014 and 2015: CSD Volume Decline Is Forecast to Worsen. Energy Drinks to Accelerate.
     
  • Beverage Stock Performance for Full-Year 2014: Keurig Green Mountain Top Performer. DPS Up +47%. PepsiCo Up +14%. Coke Up +2.2%.
     
  • C-Store Operators Say They Plan to Shrink Presence of CSDs in 2015. Increase Presence of Energy Drinks and Beer.
     
  • Monster Says Energy Drinks Were the Top-Performing Major Category in U.S. in 2014. Company Eyes Significant Expansion of Its International Distribution.
     
  • Coke Executive Wendy Clark Takes Leave -- Likely to Work With Hillary Clinton.
     
  • 'Coke' and 'Pepsi' Were #1 and #2 in BD References in 2014. BD Tweets Viewed 661,300 Times.
     
  • Plus, As In Every Issue: Territory Changes and Deals, People and Briefs.
     

Green Sheet supplement:

  • Stock Price Charts: January 2000 Through December 2014.  Charts illustrate share price trends for the Dow Jones Industrial Average, Coca-Cola Co (KO), PepsiCo (PEP), Dr Pepper Snapple Group (DPS), Coca-Cola Enterprises (CCE), Cott (COT), Monster (MNST) and Jones Soda (JSDA).

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