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January 29, 2010

In this issue:

  • On Program for June 14 Wall Street Smarts Conference: PepsiCo's Jill Beraud: CMO of Americas Beverages. Ball's Michael Hranicka: President Metal Beverage Packaging.
     
  • NY Proposes New Tax on Wide Range of Beverages. NY Times and Bloomberg Endorse It. Schumer Opposes It, Citing PepsiCo. Americans Oppose Such a Tax. Volume Impact Analyzed.
     
  • Pepsi Expanding AMP Into Energy Gum and Energy Juice. Rockstar Also Launching Energy Gum.
     
  • Energy Shots: Many Brands, But 5-Hour Dominates. 'Hours of Energy, No Belch Later.'
     
  • During Recession, Some Consumers Switched to PL -- and Some May Be Slow to Switch Back.
     
  • Brain-Twist's 'Slap' Energy Drink Building Presence in the Coke System.
     
  • Tabletop Diet Sweeteners: Splenda Dominates. Stevia Sweeteners Making a Dent. Mintel Projects Strong Stevia Growth.
     
  • PepsiCo Unveils the Management Group for Its Bottling Unit. PBG Executives Dominate.
     
  • Plus, As In Every Issue: Territory Changes and Deals, People and Briefs.
     

Green Sheet supplement:

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