Noteworthy Launches: Costa; Odwalla; Arizona; Nestle; Jolt Cola; Protein 2o; Ocean Spray; Red Bull; Hoist
January 9, 2025
Coca-Cola will launch an “evolved” formula for its Costa ready-to-drink canned coffee at Target nationally by March. The restage includes a name change from “Iced Coffee Latte” to “Iced Coffee.” Costa and Target have agreed to a multi-year program to support the product, according to Coca-Cola. Direct store delivery for the reformulated product will be piloted with Reyes Coca-Cola Bottling on the West Coast and Great Lakes regions. Costa Iced Coffees will ...