Classic Coke Posts Sudden Decline As False Claims Spur Hispanic Boycott. Hoax Follows Solid 2024 Performance for CSD Category, Coke
Meanwhile, PepsiCo CEO Seems to Close Door on US Beverage Refranchising
March 11, 2025
Brand Coca-Cola posted a surprising sudden decline at US retail in the four weeks ending Feb. 23, according to multi-channel Circana data published by Evercore ISI. The drop coincides with social media calls for a boycott of the brand among Hispanic consumers. The boycott appears to have...