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Home » Analysis: Hispanic/Latino Consumer Momentum at Risk
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Analysis: Hispanic/Latino Consumer Momentum at Risk

Will Immigration Policies, Economic Stress Curb Spending for Cohort?

May 22, 2025

Beverage marketers have paid increasing attention in recent years to the booming Hispanic population in the US. This demographic cohort’s expanding buying power has created a key sales growth opportunity for consumer packaged goods makers. According to the US Census Bureau, about...

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