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Home » Powerade to Challenge Propel, Blur Energy Category Lines With New Products
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Powerade to Challenge Propel, Blur Energy Category Lines With New Products

Details of Power Water, Ultra Launches

January 16, 2020

Coca-Cola’s Powerade will reassert itself in the US this year with increased marketing and advertising spending, and two major product introductions. A new Powerade Power Water will go head-to-head with PepsiCo’s Propel fitness water for the first time since Propel’s introduction 20 years ago. Like Propel, the sugar-free electrolyte- and vitamin-enhanced Power Water will target lower-impact workout occasions or casual daily hydration. The second new product, Powerade Ultra, will focus on endurance workouts ranging from triathlons to body building...

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