Beverage Digest. Premium insight, analysis, and data since 1982.
Subscribe
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Subscribe Now
  • Home
    • Home Page
    • A Message From the Editor & Publisher
    • Contact Us
  • Join in
    • Join our email list!
  • Newsletter
    • Not Yet Subscribed?
    • Renew
    • Newsletter Archive
    • Latest Insights
    • Topic Browser
    • Multi-user License Inquiry
  • Fact Book
    • Fact Book 27th Edition (Published May 2022)
    • Purchase Historical Fact Books
  • Territory Maps
    • Not Yet Purchased?
    • Renew Your System Book
    • Download Your System Book
    • Purchase Historical System Books
    • Bottling-Related Articles
  • Alcohol
    • Blue Cloud Articles
    • Blurred Lines
    • Blue Cloud Map (Newsletter subscription only)
  • Events
    • Future Smarts 2022
    • Past Events
      • Future Smarts 2021
      • Future Smarts 2020
      • Future Smarts 2019
  • Awards
    • Awards 2022
    • Past Awards
      • Awards 2021
      • Awards 2020
      • Awards 2019
  • Sponsors
    • Sponsor Showcase
    • Request Sponsor Kit
Home » Constrained Gatorade to Get New Production Capacity

Constrained Gatorade to Get New Production Capacity

Work Part of PepsiCo Capital Spending Spending Boost, CFO Says

March 3, 2021

PepsiCo is adding capacity for Gatorade, which suffered from product shortages last summer amid a spike in demand spurred by higher temperatures and pandemic-related buying. During a recent virtual conference hosted by the Consumer Analyst Group of New York, PepsiCo CFO Hugh Johnston said the company’s capital spending will be “elevated” during the next few years. About 45% of the spending will support “growth capacity,” he said. “We are adding manufacturing lines to capture new demand spaces while also unlocking capacity for constrained products in both snacks and beverages,” Johnston said. “For beverages, we’re looking to secure additional capacity and are developing plans to increase speed to market in order to meet higher service levels for our Gatorade brand.” BD reached out to Gatorade General Manager Brett O’Brien, who confirmed the unit is working on “increased capacity to meet growing demand for products.” He did not share a timeline.

STATE-OF-PLAY. Gatorade shortages last summer were widespread, based on reporting by BD. The shortages appear to have continued into this year, although with less intensity. Gatorade said in August that higher demand during the early days of the pandemic left supplies short heading into an unusually hot summer selling season. “Our hot-fill supply chain is not unlike others in the industry,” a Gatorade spokeswoman said at the time. “We run in-season all out and very tight to our capacity limits.”

Suppliers Bottling Financial Sports Drinks COVID-19 Packaging Latest Insights
  • Related Articles

    Coke Consolidated May Add Indiana Production Capacity

    Exclusive: Gatorade’s Bolt24 to Challenge Bodyarmor in New Ad Campaign

    G Fuel Eyes Retail Expansion for new RTD; Ramps Up Production

Popular Stories

  • 3291857 pepsi zero sugar p2 digital additionalsizes r2 16 9 can

    Pepsi Zero Sugar Rolls Out New Formula and Brand Campaign in US

  • New Keurig Dr Pepper Partner Tractor Beverage Sees Organic RTD in Future

Attention Market Strategists

Not a subscriber yet? Get behind closed doors and beyond the mainstream.
Learn More

Latest News

  • 3 lead

    Richard’s Rainwater Turns Showers into Growth Spurt

  • Pepsi Buffalo Rock Adds Counties to Landmark KDP Distribution Agreement

  • Powerade Targets Gatorade with New Formula, Packaging

  • Monster to Develop Small Brands In-House with Coke’s Blessing

  • 3291857 pepsi zero sugar p2 digital additionalsizes r2 16 9 can

    Pepsi Zero Sugar Rolls Out New Formula and Brand Campaign in US

Beverage-Digest
  • Contact Us
  • Privacy Policy
  • Terms Of Use

© 2023 Beverage Digest.
Design, CMS, Hosting & Web Development :: ePublishing

Follow us on social media