Constellation to Launch Fresca Canned Cocktail Under Coke Agreement
U.S. Launch Expected This Year
January 6, 2022
Constellation Brands, under a new agreement with Coca-Cola, will launch a Fresca-branded canned alcoholic cocktail in the U.S. this year, BD has learned. The agreement will be announced this morning. Called Fresca Mixed, the ready-to-drink beverage will be...