Celsius CEO Sees Cold Drink, Foodservice, C-Store Upside With PepsiCo as Partner
John Fieldly Breaks Down PepsiCo Distribution Deal.
September 7, 2022
When John Fieldly stepped into Celsius as CFO in 2012, things weren’t going well. He recalls being kicked out of Costco, which was responsible for about 60% of sales. The same thing happened at retailers including Walgreens, CVS, and Harris Teeter. The velocities just weren’t there for what was then a “negative calorie drink” that promised...