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Home » New Keurig Dr Pepper Partner Tractor Beverage Sees Organic RTD in Future
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New Keurig Dr Pepper Partner Tractor Beverage Sees Organic RTD in Future

Until Then, Brand Targets C-store Channel for Fountain Agua Fresca, Soda, Frozen Drinks

January 12, 2023

CEO Says Tractor ‘Not Looking to Get into Any Battle’ With Soda Giants. 

Tractor Beverage, the maker of organic, non-GMO bubbler drinks for fast-casual restaurant chains such as Chipotle, has its eye on the ready-to-drink beverage market as part of its new partnership with Keurig Dr Pepper, Tractor CEO Kevin Sherman told BD. Initial internal discussions could begin as early as this quarter, although a timetable for any RTD decision or launch..
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