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Home » Topics » Latest Insights

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Future Smarts ’24 Rewind: Highlights From Coke, PepsiCo, Keurig Dr Pepper

March 11, 2025

Beverage Digest hosted its annual Future Smarts conference last December in New York City. The day’s lineup of speakers included leaders from three of the largest US beverage companies — Coca-Cola, PepsiCo, and Keurig Dr Pepper. The executives sat for interviews on stage with Beverage Digest Editor & Publisher Duane Stanford. Here are highlights as the speakers looked ahead to 2025...


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Classic Coke Posts Sudden Decline As False Claims Spur Hispanic Boycott. Hoax Follows Solid 2024 Performance for CSD Category, Coke

Meanwhile, PepsiCo CEO Seems to Close Door on US Beverage Refranchising
March 11, 2025

Brand Coca-Cola posted a surprising sudden decline at US retail in the four weeks ending Feb. 23, according to multi-channel Circana data published by Evercore ISI. The drop coincides with social media calls for a boycott of the brand among Hispanic consumers. The boycott appears to have...


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Coca-Cola Concentrates to Bottlers Up +4.0% for 2025. Pepsi, Dr Pepper Up +3.5%

Some Gatorade Packages Up +6.3%
February 4, 2025

Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers rose...


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Report: Dormant Law Behind FTC Competition Cases Gets Renewed Interest

Even So, PepsiCo Case May Not Survive FTC Power Shift, Sharpe Dissents
February 4, 2025

A report last week by antitrust litigators at global law firm O’Melveny argued that the US FTC’s anti-competition case filed last month against PepsiCo (and in December against Southern Glazer’s) may not be as simple as a...


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Cover

Mahomes Takes Field Sunday in Boon for RTD Coffee Start-up Throne

Q&A: Throne Founder Fedele Details Year-One Progress
February 4, 2025

This weekend, former Coca-Cola and BodyArmor marketer Michael Fedele can’t lose, even if his business partner, Patrick Mahomes, does. Mahomes, who partnered with Fedele to launch Throne Sport Coffee eight...


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Stock Watch: Coke, PepsiCo, KDP Shares Underperformed Market in 2024

Key Energy Stocks Fell. Coke Consolidated Shares Soared
January 9, 2025

Retailers Amazon, Walmart, Costco Rose as Shoppers Sought Value, Online Convenience

Shares of Coca-Cola, PepsiCo, and Keurig Dr Pepper all underperformed the S&P 500 Index and the Consumer Staples Index in 2024. As shown in the table below, Coca-Cola was the only one of the three companies to post a gain. Top-3 energy drink makers...


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Cover

FS24 Hot Topic: Should PepsiCo Refranchise in North America?

Wall Street Panel Discusses What’s at Stake in Pepsi-Coke Share Gap
January 9, 2025

BD hosted its annual Future Smarts conference in New York City on Dec. 16. The day’s discussion threads included the growing carbonated soft drink market share gap between Coca-Cola and PepsiCo in the US. Through the first three quarters of 2024, Coca-Cola held a 40 share of CSDs at US retail after a +0.4 point increase. PepsiCo held a 27 share after -0.7 point decrease. (Keurig Dr Pepper held a 24.5 share after a -0.9 point decline.) As the table below shows,


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Coca-Cola Zero Sugar Formula Now Includes Stevia in US

Pilot Projects in 2023 Expanded Nationally Late Last Year
January 9, 2025

Turn over a can or bottle of Coca-Cola Zero Sugar in the US and you’ll find a new ingredient — stevia. The natural sweetener is now part of a formula that already included aspartame and acesulfame potassium. The new...


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cover

Protein Shake Results: Coke’s Fairlife Core Power Explodes at US Retail

PepsiCo’s Muscle Milk Declines Through Three Quarters
December 11, 2024

Coca-Cola’s Fairlife Core Power continued to lead growth in the $6 billion US protein shake category at retail for the first nine months of this year, according to BD data. The brand grew sales +39% by dollars and +29% by volume in the period, as shown in the...


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RTD Tea, Coffee Performance: PepsiCo-Starbucks Sales Fall at Retail. Danone’s STōK Rises

Arizona Gained RTD Tea Share as Lipton Slips. Gold Peak Up
December 11, 2024

Consumers cut back on ready-to-drink coffee at US retail during the first nine months of this year, according to BD data. The category, led by a joint venture between PepsiCo and Starbucks, declined by volume (-2.6%) and dollars (-3.2%), as shown in the Coffee Green Sheet with this story. Pricing for the category was down slightly by -0.6%. PepsiCo’s Starbucks portfolio posted a -9.1% volume sales decline as dollar sales dropped -6.3% as pricing rose +2.7%. Frappuccino, which accounted for more than a ...


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