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Home » Topics » Latest Insights

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BodyArmor Plays Coy As Coke Confirms Intent To Buy

Will FTC Require Powerade Divestiture?
March 3, 2021

Coca-Cola intends to acquire a controlling stake in fast- growing sports drink brand BodyArmor. BodyArmor Co-Founder and Chairman Mike Repole issued a statement dampening the news. One might conclude by Repole’s and Quincey’s comments that negotiations are ongoing...


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Dr Pepper Zero Sugar, Bai Boost Extensions to Launch in March

February 25, 2021

Keurig Dr Pepper Chairman and CEO Bob Gamgort announced new product lines for brands Dr Pepper and Bai during an earnings call with...


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PepsiCo Launches Neon Zebra into Cocktail Mixer Whitespace

New Brand Pursues At-Home Drinkers in $850 Million Category
February 25, 2021

PepsiCo is entering the cocktail mixer category with a new brand called Neon Zebra. The canned product launches nationally in March to capitalize on demand by “21- to 30-year-old Gen Zs who are looking for ...


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Coca-Cola Plans to Acquire ‘Controlling’ Stake in BodyArmor

Coke Confirms Pre-Acquisition Notice Filed With FTC
February 19, 2021

Updated Feb. 19, 2021 at 2:15 pm   

Coca-Cola has notified US anti-trust regulators that the company plans to acquire a controlling stake in fast-growing sports drink brand BodyArmor, Coke has confirmed to BD. Timing and terms of the pending transaction have...


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Briefs: February 17, 2021

February 17, 2021

PEPSICO LAUNCHES TEEN WATER. PepsiCo has launched a new “juice water” brand for teens. Frutly has no added sugar, no artificial sweeteners, and 60 calories per...


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Nestle Agrees to $4.3B Sale of Pure Life, Regional Water Brands

Deal Includes ReadyRefresh HOD Unit
February 17, 2021

Late last night, Nestlé announced an agreement to sell its Pure Life and regional bottled water brands, as well as its ReadyRefresh beverage delivery unit, to private equity firms...


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Bubly Rolls Out ‘Bounce’ Caffeinated Variant as Category Posts Strong 2020

Plus, Sparkling Water results at Retail: 2020
February 17, 2021

PepsiCo’s Bubly sparkling water brand is rolling out a caffeinated version called Bounce. The line extension contains...


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Coca-Cola to Launch 13.2-Oz Soft Drink Bottle Nationwide

Package Made from 100% Recycled PET. Other Brands to Come.
February 17, 2021

This month, Coca-Cola is rolling out a new 13.2-oz carbonated soft drink bottle. The package is aimed at consumers looking for a smaller portion size and a lower price than the ...


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Coke, PepsiCo See Improving 2021 Consumer Environment Amid Vaccinations

4Q Earnings Recap
February 17, 2021

Last week, both Coca-Cola and PepsiCo reported fourth quarter earnings results, and executives offered commentary on expectations for 2021. While both companies expect improvement in consumer...


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Keurig Dr Pepper Shines at US Retail in 2020 [Green Sheet]

CSD Retail Results
February 17, 2021

Keurig Dr Pepper finished 2020 with strong US volume and dollar share gains at retail against the company’s chief...


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