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Future Smarts Analyst Panel Recap

CSD Pricing, Pepsi Refranchising, LaCroix Challenges Discussed
January 18, 2019

BD held its annual Future Smarts conference on Dec. 7, 2018 in New York. Many of the sessions were covered in the Dec. 14 issue. The following is a synopsis of a panel with Wall Street analysts who cover public beverage companies. BD will publish highlights of sessions covering cannabis and plastic sustainability in the next issue.


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Buffalo Rock Sues PepsiCo Over Transshipping

January 18, 2019
On Jan. 15, Birmingham-based Pepsi bottler Buffalo Rock sued PepsiCo for breach of contract, alleging the franchisor has failed to stop the transshipping of unauthorized products such as Pepsi-Cola and Mtn Dew into Buffalo Rock’s exclusive territory. Buffalo Rock’s franchise rights cover portions of Alabama, West Georgia and Florida. The lawsuit asks for at least $1 million in actual damages, plus more for punitive damages. PepsiCo’s company-owned bottler, Pepsi Beverages Co., also is named.
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Muhtar Kent (Courtesy Coca-Cola)

Future Smarts 2018 Highlights

Coca-Cola, Coke Swire, PepsiCo-Starbucks, Nestlé Waters, Anheuser-Busch
December 14, 2018

BD held its annual Future Smarts conference on Dec. 7 in New York City. The program focused on the implications of massive changes this year to the North American non-alcoholic beverages landscape. New leaders have taken over all three of the largest soft drink makers -- Coca-Cola, PepsiCo and Keurig Dr Pepper -- since  2017. Acquisitions of Dr Pepper Snapple by Keurig Green Mountain, Costa Coffee by Coke and SodaStream by PepsiCo have all signaled a more aggressive approach to portfolio transformation. Meanwhile


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