CSD Priorities to Include Minicans, Flavors, Zero Sugar.

Gatorade Will Look to Deepen Gen Z Ties. Plus, New Energy for Rockstar.

Executives and operators from PepsiCo’s North America bottling system met recently in Las Vegas to discuss market plans for 2025. Ram Krishnan, who took over in January as CEO of PepsiCo Beverages North America, urged the audience...

Plus: What we Learned from KO, KDP First-Quarter Performance Reports.

Cola-Cola and Keurig Dr Pepper’s earnings reports last week provided more definition to a split in beverage consumer behavior in North America. Executives for both companies said ...

Red Bull topped a list of non-alcoholic beverage brands that reaped the highest return on investment on influencer marketing for the first six months of this year. That’s according to CreatorIQ, which helps brands...

Coca-Cola’s stock outperformed PepsiCo, Keurig Dr Pepper, and the S&P 500 Consumer Staples index during the first six months of this year. Coca-Cola’s shares grew +8.0%, beating the 7.5% gain by the index while...

Plus, 4-Week Retail Data Shows Stable Pricing Growth Across Categories.

An informal BD survey of July 4 weekend holiday pricing revealed a more muted promotional environment for a key carbonated soft drink (CSD) package compared to 2023. BD reviewed...

Danone grew ready-to-drink coffee volume sales during the first quarter of this year by +7.2%, taking an additional +3.2 share points in the category. The result was driven by STōK, which aired...