Ghost, the sports nutrition company that partnered with Anheuser-Busch for a canned energy drink, has now launched an expansion into bottled hydration. Ghost Hydration, launched officially on Monday, is intended to be...

Coca-Cola has rolled out BodyArmor Zero Sugar nationwide at retail and online. BodyArmor gave convenience store operators a sneak peek at the product in October during the NACS show in Atlanta. The brand’s entry into the fast-growing...

During Beverage Digest’s recent Future Smarts conference in New York, Editor & Publisher Duane Stanford conducted on-stage interviews with two of the largest independent PepsiCo and Coca-Cola bottlers in the US, Matthew Dent and Dave Katz. Below are key takeaways from those discussions.

Matthew Dent
President & CEO
Buffalo Rock

PRICING GROWTH OUTLOOK. “There's going to have to be a study around the effect on elasticities during the pandemic and what that did for our products,” Dent said, adding that price elasticities are

Coca-Cola’s Red Tree Beverages is planning a spring launch of the US alcohol unit’s first wine-based product, named Minute Maid Spiked. The drink was developed for the large percentage of legal drinking age consumers who regularly mix alcohol into non-alcoholic juice and juice drinks, including Minute Maid products, Red Tree President Jenny Dowdy said in an interview. “We saw this as a ...