This year’s NACS expo for convenience store operators, held last week in Atlanta, provided a first look at product innovation from beverage makers in advance of Spring shelf resets. Buyers from both chain and independent small-store retailers attend the show. NACS is the primary trade association for the global convenience and fuel retailing industry. BD attended the event to walk the show floor. Here are some of the newest products shown:

The third-quarter earnings season for the big-3 non-alcoholic beverage companies kicked off Tuesday with PepsiCo. Coca-Cola and Keurig Dr Pepper report the week of Oct. 23. Investors and analysts are watching for signs that consumers are pulling back on beverage purchases amid persistent inflationary grocery pricing and...

The Beverage Digest team is reporting this week from the NACS Expo for convenience store operators that starts today.

We’ll report here on the newest products shown by companies including Coca-Cola, PepsiCo, Keurig Dr Pepper, Electrolit, Celsius and many more. So watch this space. See the photo carousel with this story for images of all products reported.

‘We Want to be the Most Approachable Energy Drink.’

Zoa Energy, launched more than two years ago by celebrity Co-founder Dwayne “The Rock” Johnson, is seeking a new equilibrium. In a category where the fastest growth is coming from brands like Celsius that appeal to women as much as men, Zoa has brightened its visual identity, slimmed down its can, taken out the sugar, and cast a wider net. “We’re normalizing...

When Kevin Keane joined the American Beverage Association in 2005 as SVP of policy and public affairs, industry issues were well focused on a single category. “We were talking largely about soda pop,” he recalled last week in an interview after being named the U.S. trade group’s CEO late last month. “Now there are so many different products that we're ...

PepsiCo’s Gatorade brand is jumping into the alkaline bottled water market with an electrolyte-infused entry called Gatorade Water to be available early next year. The product will be the brand’s first ever...