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Home » Topics » Latest Insights

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Branded Bottled Water Leader BlueTriton Pursues Premium Strategy, CEO Says

Growth Priorities Include Aluminum Bottles, Saratoga, Expanded 5-Gallon Reach
April 17, 2024

Bottled water producer BlueTriton is rolling out a new premium aluminum bottle for its Pure Life and regional spring water brands, including Poland Spring, Arrowhead, and Deer Park. The package is among a host of growth priorities for the company, said CEO Joey Bergstein in an interview. BlueTriton was formed about...


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Protein Shakes: Broadened RTD Category Posted 2023 Growth

Fairlife Core Power Jumped +72%. Signs Olympian Endorser
April 17, 2024

US retail dollar sales for protein shakes jumped +17% last year, helped by growth from Coca-Cola’s Fairlife Core Power and PepsiCo’s Muscle Milk, according to BD data. As shown in the Green Sheet with this story, the category also grew by volume. The category, traditionally...


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Circana Details Non-Alcohol Share Gains in U.S. as Beer, Spirits Segments Slide

Crossover Products Exceed $600 Million in 2023
April 17, 2024

A recent report from market research firm Circana shows key non-alcoholic beverage categories including carbonated soft drinks and water have gained dollar share of overall packaged beverage sales in the U.S. Alcohol categories such as beer and spirits have lost share. In 2023, carbonated soft drinks reached a 17.2 share of the U.S. retail market, up from...


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Stock Watch: Most Beverage Stocks Underperformed Market in Q1. Celsius on Fire

Retailer Stocks Outperformed. Walgreens Slide Continued
April 4, 2024
Coca-Cola and PepsiCo posted stock price gains during the first quarter of this year, which was a reversal from declines posted in 2023. The increases came as the companies largely staved off concerns that declining pricing power and inflation-pressured consumer demand would erode...
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Private Label Bottled Water Gained Share in 2023

Smartwater, Lifewtr Grew. Dasani, Aquafina Declined
April 4, 2024

Private label offerings gained value and volume share in the plain bottled water segment at US retail last year, according to Beverage Digest full-year data. As shown in the Green Sheet with this story, private label added +3.5 volume share points to reach a 58 market share. On a dollar basis, private label added +1.9 share points to reach just beyond...


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Big Geyser Incubates New Crop of Aspiring Stars, Acquisition Targets

Trade Show Highlights Poppi, Sparkling Ice, Lemon Perfect, and More
April 4, 2024

New York direct store distributor Big Geyser is known for helping turn aspiring non-alcoholic brands into stars by incubating them up and down the street in one of the most competitive beverage markets in the world. Brands handled by Big Geyser often graduate to the national distribution systems of Coca-Cola, PepsiCo, or Keurig Dr Pepper. Notable examples include Vitaminwater and Smartwater, BodyArmor, and Monster Energy. Even more impressive recently is Big Geyser’s ability to hold onto hot brands even after they sign national distribution deals. Recent examples are...


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Boston Beer CEO Dissects Hard Dew Experiment and Distribution Reversal

Says Brand ‘Unfairly Beaten Up.’ Repeat, Velocity ‘Good’
March 20, 2024

In the summer of 2021, Dave Burwick’s career path collided with itself. That’s when Boston Beer, the maker of Sam Adams craft beer and Truly Hard Seltzer, announced a partnership with PepsiCo to create Hard Mtn Dew. Burwick was President and CEO of Boston Beer. Earlier in his career, he spent 20 years at PepsiCo, where he once managed the Mtn Dew brand before eventually becoming...


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Independent Pepsi Bottlers Admiral, Newburgh Sue PepsiCo Over Gatorade DSD Transition

Bottlers Allege a New Pallet Program Breaches Last Year's Gatorade Agreement
March 20, 2024

PepsiCo Calls Action ‘Improper Attempt’ to Rewrite Contract Terms.

Says Agreement With Bottlers Reserves PepsiCo’s Right to Warehouse Delivery.

Pepsi bottlers Admiral Beverage and Newburgh Bottling have sued PepsiCo in a New York court over plans to ship pallets of Gatorade to the warehouses of Walmart and Kroger. The independent bottlers allege the plan will undermine an...


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Incoming Keurig Dr Pepper CEO Endorses DSD Acquisition Strategy

Plus, Company to ‘Aggressively’ Pursue Immediate Consumption Expansion
March 20, 2024

Year-One Progress for C4 Energy Noted. La Colombe RTD Coffee Gets Refresh.

KDP’S Alcohol Related Product Sales Surpass $500M at Retail.

Keurig Dr Pepper hosted an investor update yesterday in New York. The event featured the first in-person investor presentation by COO Tim Cofer, who will take over as...


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Hard Mtn Dew Now on National Expansion Fast Track After Strategy Shift

PepsiCo Moves Blue Cloud from Alcohol Distribution to Brand Licensing
March 7, 2024

PepsiCo Unit Renamed Blue Cloud National.

Hard Mtn Dew Producer Boston Beer, Lipton Hard Iced Tea Maker FIFCO to Retain Roles.

In May, Boston Beer will begin expanding Hard Mtn Dew to 50 states using its beer distribution network, the brewer said last week. As BD reported last week in an exclusive news alert, PepsiCo is shifting its...


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