Constellation Brands, under a new agreement with Coca-Cola, will launch a Fresca-branded canned alcoholic cocktail in the U.S. this year. Called Fresca Mixed, the ready-to-drink beverage will be spirit based, according ...
Recently Announced Canarchy Deal to Serve as Alcohol ‘Springboard’
January 25, 2022
Monster beverage executives are intent on entering the hard seltzer market after all. While company leaders have talked since mid-2019 about a possible entry into the category, they have also repeatedly expressed concern since that the category was saturated. To enter the category, executives have said ...
In an Interview, Hill Says Aluminum Can Crisis Trending in Right Direction
January 25, 2022
There has been a changing of the guard at PepsiCo’s largest independently owned US franchise bottler, Pepsi Bottling Ventures. Paul Finney has retired as president and CEO, a post he had held since...
Constellation Brands, under a new agreement with Coca-Cola, will launch a Fresca-branded canned alcoholic cocktail in the U.S. this year, BD has learned. The agreement will be announced this morning. Called Fresca Mixed, the ready-to-drink beverage will be...
Zoa, the energy drink distributed by minority investor Molson Coors Beverage and backed by megastar actor Dwayne “The Rock” Johnson, looks to generate about $20 million in sales this year since the brand’s launch in March. According to data...
Beverage Recovery Continued as KO, PEP Reported Q3 Gains in Most Global Markets
December 17, 2021
Third-quarter global beverage volumes grew in most global markets reported by Coca-Cola and PepsiCo, according to regulatory filings. That marks two consecutive quarters of widespread quarter-over-quarter volume sales growth internationally for the companies as countries recover from...
La Colombe Co-founder Todd Carmichael recently stepped down from his role as CEO of the company to spend more time with his newest venture, Rebel Beverage Labs. His first launch under that entity..
Alcohol Permits Issued in 17 States. Eight Additional States Registered
December 17, 2021
PepsiCo’s new Blue Cloud Distribution unit has now secured federal alcohol wholesale permits in at least 17 states as it prepares to launch Hard Mtn Dew next year. The company has registered a corporation called “Blue Cloud Distribution” in another eight states. Should federal alcohol wholesale permits be issued for those, Blue Cloud would then ...
NOTE: The Green Sheet included with this article maps the states where PepsiCo has secured an alcohol wholesale distribution permit from the US Alcohol and Tobacco Tax and Trade Bureau (TTB), which collects federal excise taxes on alcohol and regulates labeling and marketing for alcohol products.