Plus, green PET Sprite bottles out at Coke European partners
June 28, 2019
PepsiCo is the latest beverage maker to announce plans to reduce the use of virgin PET for some of its most high-profile brands. Starting next year, single-serve versions of Bubly will be...
SpikedSeltzer creator turns to CBD beverage market. Wants "bad actors" taken out by FDA. Advocates regulatory framework.
June 28, 2019
Dave Holmes created an alcohol beverage category by founding and developing SpikedSeltzer, which he sold to Anheuser-Busch in 2016. Now his ambition is focused on the burgeoning hemp-based CBD...
Plus, Gatorade ‘Not Shying Away from CBD’ as Possible Ingredient
June 28, 2019
Gatorade SVP and GM Brett O’Brien gave BD an exclusive look this week at PepsiCo’s new Bolt24 hydration beverage (BD 5/21/19). The product will begin shipping in time for a July 10 launch tied to ABC’s ESPY athlete awards. Bolt24 is...
On May 31, the US Food & Drug Administration held its first public hearing on the regulation of cannabidiol, known more commonly as CBD. The ingredient is at the center of a burgeoning functional beverage category in the US and abroad. Here are the key takeaways from the FDA hearing...
Activist Video Prompts Apologies, Evaluation and Product Pullbacks
June 7, 2019
On June 4, an animal rights group released an undercover video on Facebook and Vimeo showing animal abuse at a dairy farm affiliated with Fairlife, the Chicago-based maker of ultra-filtered milk and...
Israeli life-science startup Vital Technologies is close to launching a series of rapid recovery functional drink products that claim to relieve negative side effects from alcohol consumption. The company...
Monster Beverage held its annual investor meeting on June 6. During Q&A, executives said they are likely to pursue acquisitions in soft drinks and alcohol globally by mid-2020, as various...
Dirty Lemon Parent to Add Investment and Owned Brands
June 7, 2019
Dirty Lemon parent company Iris Nova is looking to expand its text-based “conversational commerce” distribution platform to outside brands. The company is negotiating distribution deals with at least two as-yet unnamed brands to be announced this year, Iris Nova CEO Zak Normandin told