Coke filed a US trademark application this month to protect the logo for its new Coca-Cola Energy product ahead of a possible launch in its home country. In a July 23 interview, Coke CEO James Quincey said the company is...
Plus, Analyst Reacts to Coke-Monster Arbitration Ruling
July 12, 2019
A three-person arbitration panel has cleared the way for a possible US launch of Coca- Cola’s new canned energy drink, which is already available in Europe and Japan...
Mtn Dew is one of three core beverage brands PepsiCo has pledged to turn around after share losses dating back to 2017. In a July 9 interview after PepsiCo reported second-quarter earnings, CFO Hugh Johnston said...
Coke and PepsiCo are now locked in a race to capture international market share in premium RTD coffee with brands that won’t carry their corporate names...
National Beverage Shares Fall Fast Amid LaCroix Struggles. Otherwise Good Year for Beverage Stocks to Date
June 28, 2019
For the first half of this year, National Beverage was the worst performer among beverage stocks tracked quarterly by BD, with the company’s share declining almost -39%. By comparison, the Dow Jones Industrial Average rose almost +14%. National Beverage has faced...