Coca-Cola will launch its first-ever Coke branded energy drink Monday in Hungary and Spain. The product is the subject of arbitration between Coke and Monster Beverage. Read on for more insights, details and perspective related to this launch.

Most non-carb categories tracked by BD increased revenue in 2018, helped by higher pricing. Details...

G Fuel, a powdered energy drink brand that was a first-mover in the growing world of e-sports, is ready to launch ...

BD attended the Natural Products Expo West show last week at the Anaheim Convention Center & Arena outside Los Angeles. The event has become a showcase for products capitalizing on consumer health trends, which often evolve to mainstream appeal and drive acquisitions by large consumer products companies. Food and beverage offerings as usual dominated the show, which included more than 3,500 exhibitors spread across the equivalent of almost 10 football fields. Here’s an analysis of beverage themes and trends that emerged from this year’s show:

Last August, Coca-Cola Bottling Co. Consolidated named Dave Katz president and COO. He spent 25 years preparing for the role. BD spoke to Katz about refranchising, competition with a reorganized PepsiCo beverages unit, methods to fuel revenue growth and even CBD.

In 2018, pricing gains for carbonated soft drinks offset volume declines and led to dollar growth for the first time since 2015. As the table below shows, rising carbonated soft drink (CSD) prices compensated for a -1.5% drop in volume, resulting in a +1.4% dollar increase

Coca-Cola is now more than six months past an option to buy cold-pressed juice maker Suja.

The number of convenience stores (c-stores) in the U.S. fell by -1.1% last year, driven in large part by a decrease in single-store operators, according to statistics reported recently

Coke has expanded tests of a lower-calorie flagship Coca-Cola variant launched in Mexico in 2017 (BD 10/6/17). The product

A group of California lawmakers have proposed a statewide excise tax on sugar-sweetened beverages to help fund affordable healthcare initiatives. The move has been interpreted as retaliation for the industry’s successful maneuver last year