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Home » Topics » Latest Insights

Latest Insights
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Non-Carbs At Retail: Sports Drinks Soar in Q1

BodyArmor, Gatorade Zero Boost Dollar Share
June 7, 2021

BodyArmor and Gatorade Zero drove sports drink category sales gains at US retail during the first quarter. Dollar sales for the category grew...


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Soft Drinks At Retail: Q1 Volume, Dollars Rose as KDP Led Pandemic-Fueled Gains

Green Sheet Details Corporate, Top-10 Brand Performance
June 7, 2021

Consumers continued to turn to carbonated soft drinks at US groceries and convenience stores during the first quarter of this year as many restaurants, workplaces, and foodservice venues remained closed or under limited use following the worst of the Covid-19 pandemic. At US retail, carbonated soft drink (CSD) volume...


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Annual Industry Report: 2020 US Volume and Value Analysis

June 2, 2021

Annually, BD publishes estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbonated soft drinks (CSD), and energy drinks. The data included in this special issue estimates beverage consumption for all measured and unmeasured channels, including packaged retail, fountain, and vending. This report focuses on single-serve, direct-store- delivered (DSD) beverages. The fountain channel includes everything from restaurants, such as McDonald’s and Taco Bell, to sports venues.


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Coca-Cola Energy to Be Discontinued This Year After Sluggish Sales

Move May Open Space for Coca-Cola With Coffee ‘Pleasant Surprise’
May 25, 2021

On May 14, BD broke news of Coke’s decision to discontinue Coca-Cola Energy in the US and Canada by the end of this year. The cola-flavored energy drink didn’t perform as expected in the US after its debut a year and a half ago, just ahead of the Covid-19 pandemic. Mass...


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BodyArmor Co-founder Sees Big Global Opportunity in Coke's Potential Buyout

Offers To Keep Management Team at Helm if Coke Takes Majority Stake
May 25, 2021

As Coca-Cola negotiates a possible buyout of sports drink challenger BodyArmor, the public dance between the two companies continued to play out on...


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Gatorade Chief O’Brien Sees G Zero as Platform For Broader Functionality

Plus, Expectations Coming Out of Pandemic. Gatorlyte Launch Details.
May 25, 2021

PepsiCo’s recent extension of Gatorade Zero into a protein-infused variant may be just the start of the brand as a functional platform. “I do think there is future functionality we can do with G Zero,” Gatorade SVP and General Manager Brett O’Brien said in a recent interview...


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Iris Nova CEO Looks To Expand ‘Conversational Commerce’ to Alcohol Sector

May 25, 2021

Iris Nova made a name for itself selling ready-to-drink functional lemon water by text message in a process founder Zak Normandin called “conversational commerce.” The company attracted the attention of Coca-Cola, which made a minority investment two and a half years ago. Normandin later added other owned and outside non-alcoholic brands to Iris Nova’s direct-to-consumer platform, which had begun with Dirty Lemon. Now he has his sights set on the alcohol beverage business, Normandin told BD in a recent interview.


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Coca-Cola Energy

Coke to Discontinue Coca-Cola Energy in the US, Canada

May 14, 2021

Coke will discontinue Coca-Cola Energy in the US and Canada by the end of this year, BD has learned, and the company has confirmed. The cola-flavored energy drink didn’t perform as expected in the US after its debut a year and a half ago, just ahead of the Covid-19 pandemic. As conditions in the US improved this year, sales for Coca-Cola Energy ...


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Recovery Snapshot: Carbonated Soft Drink Sales Versus Pre-Pandemic 2019

Plus: IRI Sees Return To Parity Between At-Home And Away-From Home Food Sales
April 30, 2021

Plus: IRI Sees Return To Parity Between At-Home And Away-From Home Food Sales. Late in the first quarter of this year, US soft drink retail sales begin to cycle the impact of pandemic-related pantry loading last year. To get a baseline understanding of the extent to which elevated retail sales are sticking now that pandemic lockdowns are easing, BD compared data from the first quarter of 2021 to the first quarter of 2019 (instead of 2020).

 


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Keurig Dr Pepper 1Q Results Add to Optimism for Beverage Sector

CFO Expects Sales Growth Momentum to Offset Higher Costs For Now
April 30, 2021

CFO Expects Sales Growth Momentum to Offset Higher Costs For Now. Marketing Spend on the Rise, CEO Says. Also, ‘Happy” With Polar Seltzer Velocity. Yesterday, Keurig Dr Pepper reported first quarter organic revenue growth of +11%, which follows +6.4% growth in the fourth quarter of last year. Here's what else we learned...


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