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coca-cola-zero-sugar-lead

Coke Zero Sugar Gets New Formula, Graphics, Campaign

New Version Hits U.S. This Month Amid Global Push
July 13, 2021

This morning, Coke will announce a revised formula, updated package graphics, and a new marketing campaign for Coca-Cola Zero Sugar in North America. Similar changes have already been executed in...


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Fever-Tree North America Launches Cola Mixer For Dark Spirits

North America CEO Shares Post-Covid View of On-Premise, Discusses Brand Reach
June 23, 2021

Fever-Tree, the UK-founded mixer brand, has added a cola to its US lineup of premium carbonated offerings. Named Distillers Cola, the new drink was formulated to mix with...


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PepsiCo Looks to Capitalize on Consumer Return to Juice

Tropicana Wins Back Millions During Pandemic, Looks to Retain Gains
June 23, 2021

PepsiCo’s Tropicana juices recaptured more than 3.1 million lapsed users during the COVID-19 pandemic. In an interview, Anup Shah, VP and CMO of juice at PepsiCo Beverages North America, said a primary driver...


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lead-blurred-compressed

Blurred Lines: Topo Chico Hard Seltzer Off to Promising U.S. Start

Brand Breaks Top 10 at Retail. Distributor in Goldman Sachs Survey Predicts No. 3
June 23, 2021

Topo Chico Hard Seltzer, produced and marketed by Molson Coors under an agreement with Coca-Cola, continues to gain traction in the US despite a highly competitive market and signs of...


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Global Volume

Global Perspective: China Volume Strong For KO, PEP in Q1

Brazil Weakens
June 7, 2021

China contributed strong volume growth for both Coca-Cola and PepsiCo during the first quarter of this year. Coke posted...


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Non-Carbs At Retail: Sports Drinks Soar in Q1

BodyArmor, Gatorade Zero Boost Dollar Share
June 7, 2021

BodyArmor and Gatorade Zero drove sports drink category sales gains at US retail during the first quarter. Dollar sales for the category grew...


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csd_header.jpg

Soft Drinks At Retail: Q1 Volume, Dollars Rose as KDP Led Pandemic-Fueled Gains

Green Sheet Details Corporate, Top-10 Brand Performance
June 7, 2021

Consumers continued to turn to carbonated soft drinks at US groceries and convenience stores during the first quarter of this year as many restaurants, workplaces, and foodservice venues remained closed or under limited use following the worst of the Covid-19 pandemic. At US retail, carbonated soft drink (CSD) volume...


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Fact-Book-title-article-B

Annual Industry Report: 2020 US Volume and Value Analysis

June 2, 2021

Annually, BD publishes estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbonated soft drinks (CSD), and energy drinks. The data included in this special issue estimates beverage consumption for all measured and unmeasured channels, including packaged retail, fountain, and vending. This report focuses on single-serve, direct-store- delivered (DSD) beverages. The fountain channel includes everything from restaurants, such as McDonald’s and Taco Bell, to sports venues.


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Coca-Cola Energy to Be Discontinued This Year After Sluggish Sales

Move May Open Space for Coca-Cola With Coffee ‘Pleasant Surprise’
May 25, 2021

On May 14, BD broke news of Coke’s decision to discontinue Coca-Cola Energy in the US and Canada by the end of this year. The cola-flavored energy drink didn’t perform as expected in the US after its debut a year and a half ago, just ahead of the Covid-19 pandemic. Mass...


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BodyArmor Co-founder Sees Big Global Opportunity in Coke's Potential Buyout

Offers To Keep Management Team at Helm if Coke Takes Majority Stake
May 25, 2021

As Coca-Cola negotiates a possible buyout of sports drink challenger BodyArmor, the public dance between the two companies continued to play out on...


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