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Home » Topics » Latest Insights

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Q&A: New BodyArmor CEO Muyshondt to Go Deep on Coke Bottling Network

Expects No. 2 Sports Drink Brand to Double Sales Within Four to Five Years
May 9, 2022

Late last month, former Chobani executive Federico Muyshondt took over as CEO
of BodyArmor, the sports drink and electrolyte water company that Coca-Cola purchased
in full last November. Born in Miami and raised in El Salvador, Muyshondt recalls his early introduction to the shiny US consumer packaged goods market by way of...


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KDP CEO to Step Down. Becomes Executive Chair in July. CFO Dokmecioglu to Succeed

Wall Street Weighs in on Implications, Reads Deal Tea Leaves
April 19, 2022

Keurig Dr Pepper announced on April 5 that President and CEO Bob Gamgort, 59, will hand day-to-day control of the company to collaborator and CFO Ozan Dokmecioglu, 50, on July 29. Gamgort will become executive chairman. The move was...


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Coca-Cola’s New Global Campaign Pursues Meal Delivery Trend

‘Magic Weekends’ Partners With Delivery Aggregators Like Doordash
April 19, 2022

Coca-Cola is partnering with food delivery companies across its nine operating units for a new global meals campaign focusing on Coca-Cola, with a particular emphasis on Coke Zero Sugar. (Editor’s Note: This story is an expanded version of an April 1 BD email news alert.) Launched this month in...


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Soft Drink Makers Walk Elasticity Tightrope as Record Inflation Persists

Analyst: ‘Elasticity Arrives Instantaneously, Not Progressively’
April 19, 2022

As BD reported last month, Wall Street analysts are asking tough questions about how long unprecedented favorable price elasticities will hold for consumer packaged goods companies. While the consensus is


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Bang Energy Faces $175M Payment for Alleged Trademark Infringement

Royalties Possible to Orange Bang, Monster as Arbitrator Challenges ‘Creatine’ Formulation
April 19, 2022

The legal rancor in recent years involving Bang Energy and Monster Energy took a surprising turn last week after a California court filing revealed an arbitrator’s $175 million ruling against Bang maker Vital Pharmaceuticals (VPX). The development has implications as well for Bang Energy distributor PepsiCo.


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Stock Watch: Messy 1Q for Beverage Stocks as Investors Grapple With Inflation Implication

Gainers Include KO, KDP, Kroger. Monster, Starbucks Post Double-Digit Declines
April 19, 2022

Stocks for the top-3 US soft drink makers outperformed the S&P 500 Index during the first quarter of this year as investors took some comfort in unprecedented price elasticities that helped blunt higher costs. In addition, concerns of an inflation-driven US recession pushed investors toward...


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MagicWeekends

Coca-Cola Launches Global Campaign to Tap Meal Delivery Trend

‘Magic Weekends’ Partners with Delivery Aggregators Like DoorDash
April 1, 2022

Coca-Cola is partnering with food delivery companies across its nine operating units for a new global meals campaign focusing on Coca-Cola, with a particular emphasis on...


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Sparkling Water at Retail: Category Growth Decelerated Late in 2021 as Pricing Jumped

Lacroix Underperformed Category. Polar Surpasses Bubly on Volume
March 30, 2022

Sparkling water category growth decelerated at US retail late last year as pricing moved higher, according to annual data compiled by BD. As shown in the table, the category posted +7.1% dollar growth on volume that rose +1.7% and pricing growth of +5.4%. During the first...


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Energy Drinks at Retail: 2021 Category Growth Rate Doubles Previous Year’s Pace

Monster Leads On Pricing. Rockstar Looks To Hispanic Market In Turnaround Bid
March 30, 2022

The energy drinks category at US retail last year grew at roughly twice the rate of 2020 by dollars and volume, according to annual data compiled by BD. As shown in the table, dollar sales...


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Beverage Analysts Contemplate Possibility that Consumers Reject Higher Pricing

March 30, 2022

Wall Street analysts are looking ahead to the pain that would be caused for beverage companies should consumers...


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