Bang Energy founder and former CEO Jack Owoc is launching a new energy drink. Called Ai Energy, the product will launch in the coming weeks. The introduction follows Bang's bankruptcy sale to rival Monster last year. Exclusive full interview and details.

Coca-Cola has unveiled key innovation for 2025 in advance of this week’s NACS show in Las Vegas. The products will be shown to convenience store operators from around the country as buyers look toward shelf sets early next year. Beverage Digest will attend the show and provide rolling innovation updates for subscribers by email alert and here at Beverage Digest.com. Below are details of key new products disclosed today....

Coca-Cola has appointed a new president of its Red Tree Beverages ready-to-drink alcohol business in the US. This comes as both Coca-Cola and PepsiCo have announced rum and cola canned cocktail launches as part of a new front in the cola wars...

PepsiCo launched a new single-serve electrolyte powder this week called Gatorade Hydration Booster that is billed as “all-day, always-on hydration.” The product enters a...

Brand Looks to Help C-Stores Attract Traffic.

As PepsiCo Partner, Fieldly Sees ‘Massive’ Foodservice Opportunity.

While Even ’More Optimistic’ on International Expansion, Will Remain ‘Methodical.’

No. 3 energy drink maker Celsius hasn’t been immune to the intensifying slowdown this year in the US energy drink market. The company’s volume and dollar sales growth rates that were in the

With gut health soda Olipop projecting $500 million in revenue this year, it’s no wonder the company has been the subject of takeover speculation, along with challenger Poppi. The premium functional brands, which promise to support digestive health with the inclusion of prebiotic fiber, have both notched growth rates in the +160% range in recent weeks, according to Nielsen data from Goldman Sachs. Both Olipop and Poppi position themselves as an alternative to traditional carbonated soft drinks, but at a much higher