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Home » Topics » Latest Insights

Latest Insights
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Global Volumes Continue Rise from Pandemic-Era Crater

Instability in China, Russia Hamper Demand
November 22, 2022

Global beverage volume growth for Coca-Cola and PepsiCo remained stable for the first nine months of this year in the aftermath of the worst of the COVID-19 pandemic. The Russia-Ukraine war, ongoing zero-covid policies in China, and unpredictable interest rate environments disrupted an otherwise strong period for global volume sales.The table below shows...


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Coke With Coffee Discontinued in U.S.

Company to Focus on Coke Zero Sugar, Coke Creations, and Minican Expansion
November 9, 2022

Coca-Cola has discontinued Coke With Coffee in the US BD has learned and the company has confirmed. Coke With Coffee will be available in the US while supplies last through the end of the year and remain in Canada and other global markets, according to the company. “This decision aligns with...


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Coke North America Preps for Structural Change With Voluntary Staff Buyouts

Incoming Unit President Mann Looks to Accelerate Decision Making
November 9, 2022

Coca-Cola will eliminate an unspecified number of jobs within its North America Operating Unit under a voluntary separation program announced internally last week. The employee reduction will set the stage for structural changes under...


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BD Talks to Soft Drink Bottling Experts About Planning for Future. Soft Drink Prices 'Not Inelastic.'

Plus, Bottlers Should Consider Beer Distribution
November 9, 2022

Bottling executives within the US Coke and Pepsi soft drink systems have experienced a business environment during the past three years like no other in their tenures. A global pandemic shut down most fountain sales and drove consumers to retail, where a sudden sales spike stretched infrastructure and workforces. Then supply chain disruptions forced bottlers to...


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Soft Drinks at Retail: Pricing Up +14% Amid Elasticity Bonanza. Volume Drops -2.0%

Coke Zero Sugar Passes Diet Pepsi in 3Q After +12.6% Volume Gain
November 9, 2022

Consumers cut their carbonated soft drink consumption at US retail during the first nine months of 2022 relative to the same period in 2021. Strong pricing growth of +14% for the total CSD category drove dollar sales almost +12% higher, according to BD data. Volume declined -2.0% (decelerating from -2.2% for the first six months of this year), reflecting a...


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Keurig Dr Pepper Takes $50 Million Stake in Non-Alcoholic Athletic Brewing

Investment to Fuel Athletic’s North America Growth, Company Says
November 9, 2022

Keurig Dr Pepper has taken a $50 million minority equity stake in Athletic Brewing, the US-based non-alcoholic craft beer brand that has propelled interest in the growing segment. The companies will announce the investment this morning. KDP’s stake is on par with other lead investors in the brand, including TRB Advisors and Alliance Consumer Growth. “We’re thrilled to welcome Keurig Dr Pepper as an investor and strategic partner,” Athletic Co-founder and CEO Bill Shufelt told BD in an email. “...


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Coke North America to Restructure Workforce Via Voluntary Buyout Offer

Incoming Unit President Mann to Announce Structural Changes Later
November 3, 2022

Coca-Cola will eliminate an unspecified number of jobs within its North America Operating Unit under a voluntary separation program announced internally today. The employee reduction will set the stage for structural changes under incoming NAOU President Jennifer Mann to be announced later, BD has learned. Mann, who will succeed Alfredo Rivera in the role on Jan. 1, has met with hundreds of ...


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Sports Biz Journalist Darren Rovell Launches Spiced Kickstand Cocktails

Influencer Who Introduced Kobe Bryant to BodyArmor Looks to Parlay Connections
October 20, 2022

Darren Rovell, the journalist, investor, and social media influencer who wrote the literal book on Gatorade, is bringing heat to the fast-growing canned cocktail market. Rovell, who has 2 million Twitter followers and is credited with introducing the late Kobe Bryant to BodyArmor co-founder Mike Repole, had his lightbulb moment 10 months ago while drinking spicy cocktails. That inspiration has since led to a brand called KickStand Cocktails and a newly landed $2 million investment round. The ready-to-drink cocktail blends vodka and fruit juice with artisanal spice, which Rovell says is the key differentiator. KickStand enters a canned cocktail market that is expected to grow by an average of +11.6% through 2032, according to researcher Future Market Insights. As consumers move on from the hard seltzer craze to...



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Analysts: U.S. Beer Wholesalers Troubled by Competition From ‘Big Soda’

PepsiCo Responds to Allegations of Unfair Play
October 20, 2022

At an annual convention and trade show for beer distributors last week, the National Beer Wholesalers Association warned attendees of what they see as unfair encroachment by PepsiCo’s Blue Cloud Distribution, according to Wall Street analysts who wrote about the meeting. When asked about criticisms leveled at PepsiCo and Blue Cloud, Blue Cloud executives sent BD the following rebuttal, which is reprinted in its entirety...


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With Eye on Economy, North America Coke System Plans ‘Epic Bets’

October 20, 2022

Creations Continues. Fanta Reformulates. Sports Drinks Ambitions.
Meals Marketing. Smartwater Gets Smarter.

Coca-Cola’s North America Operating Unit hosted executives from its franchised bottling system at the Georgia World Congress Center in Atlanta recently to discuss market plans for 2023. Next year’s playbook is centered on “Epic Bets,” Coke North America representatives told bottlers in attendance. The bets include 1) marketing Coca-Cola during...


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