Red Bull topped a list of non-alcoholic beverage brands that reaped the highest return on investment on influencer marketing for the first six months of this year. That’s according to CreatorIQ, which helps brands...

Coca-Cola’s stock outperformed PepsiCo, Keurig Dr Pepper, and the S&P 500 Consumer Staples index during the first six months of this year. Coca-Cola’s shares grew +8.0%, beating the 7.5% gain by the index while...

Plus, 4-Week Retail Data Shows Stable Pricing Growth Across Categories.

An informal BD survey of July 4 weekend holiday pricing revealed a more muted promotional environment for a key carbonated soft drink (CSD) package compared to 2023. BD reviewed...

Danone grew ready-to-drink coffee volume sales during the first quarter of this year by +7.2%, taking an additional +3.2 share points in the category. The result was driven by STōK, which aired...

Coca-Cola Bottling Company United has announced the planned construction of a $330 million headquarters and distribution center in its hometown of Birmingham, Alabama. The project includes a...

Sports Drink Category Lackluster on Weak Gatorade, BodyArmor Performance.

Prime Hydration Rocket Ship Slows.

Sparkling Water Performance Strong, as Sparkling Ice, LaCroix, Polar Add Volume.

Category Green Sheets: CSDs, Energy, Sports, Water (Sparkling, Plain, Enhanced)

Carbonated soft drink (CSD) volume at US retail declined -1.5% during the first quarter of 2024, which was less than