Two years ago, Coke extended its 92-year sponsorship of the Olympic Games for another 12 years. At the time, Coca-Cola was in ...

Riding a wave of increased investment and momentum, PepsiCo’s North American bottling system convened in June to discuss marketing and distribution plans for 2022. Bottling executives from the independent Pepsi system and company-owned operations attended the virtual meeting. Despite supply issues in the aftermath of the COVID-19 pandemic, the mood was upbeat, representing an optimism unmatched in recent years, sources told BD. This story is based on information from people who attended the meeting. This year...

This month, Coke is launching a revised formula, updated package graphics, and a new marketing campaign for Coca-Cola Zero Sugar in North America. Similar changes have already been executed in ...

PepsiCo’s independent beverage bottlers in the US have reported a patchwork of product out-of-stocks at a time of rising consumer demand within...

This morning, Coke will announce a revised formula, updated package graphics, and a new marketing campaign for Coca-Cola Zero Sugar in North America. Similar changes have already been executed in...

Topo Chico Hard Seltzer, produced and marketed by Molson Coors under an agreement with Coca-Cola, continues to gain traction in the US despite a highly competitive market and signs of...