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Monster Beverage Intent on Developing its Own Natural Hard Seltzer

Recently Announced Canarchy Deal to Serve as Alcohol ‘Springboard’
January 25, 2022

Monster beverage executives are intent on entering the hard seltzer market after all. While company leaders have talked since mid-2019 about a possible entry into the category, they have also repeatedly expressed concern since that the category was saturated. To enter the category, executives have said ...


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Q&A: Derek Hill Takes Over as President and CEO of Suntory-Controlled U.S. Bottler

In an Interview, Hill Says Aluminum Can Crisis Trending in Right Direction
January 25, 2022

There has been a changing of the guard at PepsiCo’s largest independently owned US franchise bottler, Pepsi Bottling Ventures. Paul Finney has retired as president and CEO, a post he had held since...


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Monster to Acquire Brewing Collective. Entering Alcohol Space with $330M Deal

January 13, 2022

Monster Beverage announced today that the company will acquire craft beer and hard seltzer collective CANarchy.

Details of the deal can be found here.


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Constellation to Launch Fresca Canned Cocktail Under Coke Agreement

U.S. Launch Expected This Year
January 6, 2022

Constellation Brands, under a new agreement with Coca-Cola, will launch a Fresca-branded canned alcoholic cocktail in the U.S. this year, BD has learned. The agreement will be announced this morning. Called Fresca Mixed, the ready-to-drink beverage will be...


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Zoa Looks to Notch $20m in Sales in Debut Year With Backing From Dwayne Johnson

December 17, 2021
Zoa, the energy drink distributed by minority investor Molson Coors Beverage and backed by megastar actor Dwayne “The Rock” Johnson, looks to generate about $20 million in sales this year since the brand’s launch in March. According to data...
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International Perspective

Beverage Recovery Continued as KO, PEP Reported Q3 Gains in Most Global Markets
December 17, 2021

Third-quarter global beverage volumes grew in most global markets reported by Coca-Cola and PepsiCo, according to regulatory filings. That marks two consecutive quarters of widespread quarter-over-quarter volume sales growth internationally for the companies as countries recover from...


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LA Colombe Coffee Co-Founder Wants To Create New Segment With Loftiwater Launch

Q&A With Todd Carmichael
December 17, 2021

La Colombe Co-founder Todd Carmichael recently stepped down from his role as CEO of the company to spend more time with his newest venture, Rebel Beverage Labs. His first launch under that entity..


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PepsiCo’s Blue Cloud Operation Sets Sights on Half of US States So Far

Alcohol Permits Issued in 17 States. Eight Additional States Registered
December 17, 2021

PepsiCo’s new Blue Cloud Distribution unit has now secured federal alcohol wholesale permits in at least 17 states as it prepares to launch Hard Mtn Dew next year. The company has registered a corporation called “Blue Cloud Distribution” in another eight states. Should federal alcohol wholesale permits be issued for those, Blue Cloud would then ...

NOTE: The Green Sheet included with this article maps the states where PepsiCo has secured an alcohol wholesale distribution permit from the US Alcohol and Tobacco Tax and Trade Bureau (TTB), which collects federal excise taxes on alcohol and regulates labeling and marketing for alcohol products.


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PepsiCo Renames MTN Dew Rise Energy After NY Judge's Surprise Rulings

Discards ‘Rise’ in Name After Trademark Challenge by Rise Brewing
November 17, 2021

PepsiCo has changed the name of Mtn Dew Rise Energy following a judge’s trademark ruling against the company, PepsiCo confirmed to BD first last week. The new name will be Mtn Dew Energy, which drops the word ...


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Sparkling Water Category Growth Remains Elevated at Retail in 2021

Coke Brands Post Strong Gains. Market Leader Lacroix Underperforms
November 17, 2021

US sparkling water category growth at retail has remained strong through the first three quarters of this year despite lapping strong pandemic-related growth last year. Dollar sales were up +9.5% on volume and pricing growth of almost...


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