Conventional wisdom holds that consumers will trade down to private label consumer packaged goods during economic downturns such as the pandemic-driven US recession...
Together, Coca-Cola, PepsiCo and Keurig Dr Pepper have pouring and marketing rights contracts covering 172 teams and racing tracks across the top US professional football, basketball, baseball, hockey, soccer and racing leagues (see table). PepsiCo and Coca-Cola also hold overall corporate sponsorships with five of those leagues. Virtually no soda is being poured amid the ongoing COVID-19 pandemic ...
Pandemic Stock Up Boosts Water, Sports Drinks, Tea in Q1
June 9, 2020
The US bottled water, tea and sports drink categories all gained volume and dollars during the first quarter as the COVID-19 pandemic spurred consumers to stock up late in the period. As shown in the Green Sheet included with this issue, the
Analysts at RBC Capital Markets hosted a global consumer and retail conference on May 27-28. Beverages analyst Nik Modi interviewed leaders from Keurig Dr Pepper, Coca-Cola and Primo Water (formerly Cott). The following is a synopsis of shifts in short-term and long-term trends seen by the executives.
Sparkling water volume and dollar growth each reach +15% or more in the first quarter of this year as Coca-Cola increased its presence. Coke’s new Aha, launched in March, grabbed almost...
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