Introductions of powdered single-serve water enhancers continue to roll in, with significant extensions this month coming from both a notable emerging brand and a well established brand. This week, fast-growing canned water maker Liquid Death...

Proposal Seen by Some as ‘Slippery Slope’ for Direct Store Delivery.
Coca-Cola and PepsiCo Emphasizing Premium and Immediate Consumption Water

Serious discussions are underway in the US Coke and Pepsi systems about plans to ship Dasani and Aquafina case pack bottled water to Walmart by warehouse delivery instead of...

Ghost, the sports nutrition company that partnered with Anheuser-Busch for a canned energy drink, has now launched an expansion into bottled hydration. Ghost Hydration, launched officially on Monday, is intended to be...

Coca-Cola has rolled out BodyArmor Zero Sugar nationwide at retail and online. BodyArmor gave convenience store operators a sneak peek at the product in October during the NACS show in Atlanta. The brand’s entry into the fast-growing...

During Beverage Digest’s recent Future Smarts conference in New York, Editor & Publisher Duane Stanford conducted on-stage interviews with two of the largest independent PepsiCo and Coca-Cola bottlers in the US, Matthew Dent and Dave Katz. Below are key takeaways from those discussions.

Matthew Dent
President & CEO
Buffalo Rock

PRICING GROWTH OUTLOOK. “There's going to have to be a study around the effect on elasticities during the pandemic and what that did for our products,” Dent said, adding that price elasticities are