Firewalled, Permitted Entity Can 'Further Engage' in Alcohol Marketing and Strategy, Exec Says
July 14, 2023
Coca-Cola has established a federally permitted alcohol subsidiary called Red Tree Beverages to further explore the US alcohol beverage business, Coke’s Chief of New Revenue Streams Dan White told BD in an interview. The unit, created late last year and “firewalled” from Coca-Cola’s non-alcoholic operations, is permitted to...
Coca-Cola Bottlers Eager to Distribute Bang Energy, They Say
July 12, 2023
Bang Energy owner Vital Pharmaceuticals won approval from a Florida bankruptcy judge today for a $362 million acquisition of most of the company’s assets by major creditor and competitor Monster Beverage.The companies formaly announced the asset purchase agreement July 3 after the Federal Trade Commission ended an antitrust review early. The sale would include...
Green Sheet Details Promotional Holiday Pricing in Five Markets
July 12, 2023
US consumers paid more for promoted carbonated soft drinks during this year’s Fourth of July holiday than last year at five chains surveyed by BD. Using store promotional circulars, BD compiled promotions at stores in Chicago, Los Angeles, Louisville, Idaho Falls, and Miami, comparing them to deals from last year’s flyers. Both periods included the federal July 4th holiday. The Green Sheet with this story compiles promotions culled from the...
Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers jumped...GREEN SHEET included: Concentrate-Pricing-2023-06-27
Hearing Set for Pending Bankruptcy Settlement and Deal Despite Lingering FTC Hurdle
June 29, 2023
Bankrupt Bang Energy owner Vital Pharmaceuticals and Monster Beverage are now pushing to close a sale agreement for most of Bang’s assets by Aug. 3, according to ...
Alpha-Diver, in Partnership With Beverage Digest, Delved into the Consumer Behavior Behind Brand Choices
June 28, 2023
Alpha-Diver and Beverage Digest are pleased to unveil the industry’s first comprehensive psychology-based ranking of consumer beverage brands – The BEV50. The study was conducted by neuro-market researchers at Alpha-Diver in partnership with Beverage Digest to help beverage companies understand the WHY of consumer behavior.
In this exclusive webinar, registrants will learn...
Coca-Cola Appears Content to Focus on Coke Zero, Creations
June 20, 2023
In the two and a half years since Coca-Cola discontinued Tab, a consumer group calling itself the SaveTabSoda Committee has been lobbying Coke executives to bring back the 60-year-old diet soft drink now available only on fountains at a handful of Coca-Cola museum stores. The committee has organized...
Carbonated soft drink pricing at retail accelerated last month, according to new Nielsen data published by Goldman Sachs. As shown in the table, CSD pricing jumped +17.2% in the four weeks ending June 3, which included the Memorial Day holiday. That growth rate was faster than the +16.6% increase achieved in the latest 52-week period, according to the data, which covers...
The sale process for bankrupt Bang Energy may finally be headed for a conclusion in late June after a two month delay. A bankruptcy judge in Florida has set a sale hearing date for June 30 to approve a winning bidder. That hearing date could yet be pushed back, however. According to BD sources, remaining bidders are...
Monster and Red Bull Power Growing Energy Category
May 26, 2023
Celsius moved up two spots to the No. 3 energy drink at US retail behind Monster and Red Bull after doubling sales during the first quarter of this year, according to BD data. As shown in the table...
Table included: