Talking Rain Executives Discuss Decision to Expand Flagship Beyond Sucralose
July 29, 2021
Talking Rain, maker of sucralose-sweetened Sparkling Ice, is testing an extension of its flagship brand sweetened with stevia. The new Sparkling Ice Superfruit, which the company describes as “full flavored” with “sweetness from nature,” contains...
Company Shares 2022 Marketing, Product Innovation for North America
July 29, 2021
Riding a wave of increased investment and momentum, PepsiCo’s North American bottling system convened in June to discuss marketing and distribution plans for 2022. Bottling executives from the independent Pepsi system and company-owned operations attended the virtual meeting. Despite supply issues in the aftermath of the COVID-19 pandemic, the mood was upbeat, representing an optimism unmatched in recent years, sources told BD. This story is based on information from people who attended the meeting. This year...
This month, Coke is launching a revised formula, updated package graphics, and a new marketing campaign for Coca-Cola Zero Sugar in North America. Similar changes have already been executed in ...
Coca-Cola Consolidated and Coca-Cola European Partners were the only two beverage stocks tracked by BD that outperformed the broader market during the first half of this year. Coke Consolidated jumped by...
Keurig Dr Pepper made the latest in a string of territory changes that executives have said will improve distribution performance and efficiency for the company’s ready-to-drink portfolio. As of mid-June...
This morning, Coke will announce a revised formula, updated package graphics, and a new marketing campaign for Coca-Cola Zero Sugar in North America. Similar changes have already been executed in...
North America CEO Shares Post-Covid View of On-Premise, Discusses Brand Reach
June 23, 2021
Fever-Tree, the UK-founded mixer brand, has added a cola to its US lineup of premium carbonated offerings. Named Distillers Cola, the new drink was formulated to mix with...
Tropicana Wins Back Millions During Pandemic, Looks to Retain Gains
June 23, 2021
PepsiCo’s Tropicana juices recaptured more than 3.1 million lapsed users during the COVID-19 pandemic. In an interview, Anup Shah, VP and CMO of juice at PepsiCo Beverages North America, said a primary driver...