The UK bottled water market has grown beyond imagination since the first industry event in 1992 under a halo of healthy convenience. 

With a theme of 'Thirst for growth', this 27th annual conference will focus on the new challenges facing business leaders, from consumer shopping and added product functionality to concerns over plastic and sustainability. 

Delegates will hear from established companies as well as the other experts and innovators on: market, consumer and retail trends; tackling the big environmental questions; and the latest in innovation including enhanced and functional waters. 

Programme highlights include:

• Market overview 
• Brand building insights 
• Ideas for tackling plastic 
• Retailer perspectives 
• Innovation opportunities 
• New entrepreneurs 

A display area will offer any brand company the opportunity to showcase its bottled water drinks FREE of charge in our 'Chiller Corner' , which provides allocated shelf space in display fridges for all attendees to discover and taste. New businesses will gain valuable and constructive feedback first hand from industry experts and peers. 

The audience will be drawn from senior industry managers, buyers, suppliers, retailers, advisers and the trade press