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Home » Newsletters » Beverage Digest Newsletter

Beverage Digest Newsletter

December 17, 2021

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  • Blue-Cloud-Maps-Green-Sheet-2021.pdf
  • December 17, 2021 BD Issue

Opening Thoughts: December 17, 2021

When we cancelled our family trip to San Diego last year, I didn’t imagine that we might have to consider postponing again this year. Yet here we are, facing a new Covid-19 variant. We aren’t cancelling our trip, though. We fly out Monday. Experts guided us all that this pandemic would present ups and downs. They said variants of Covid could turn the virus into an annual consideration like the flu. This is becoming the reality. As we watch the spread of Omicron, experts see evidence in South Africa that the variant isn’t hitting people as hard, as measured by the number ...

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PepsiCo’s Blue Cloud Operation Sets Sights on Half of US States So Far

PepsiCo’s new Blue Cloud Distribution unit has now secured federal alcohol wholesale permits in at least 17 states as it prepares to launch Hard Mtn Dew next year. The company has registered a corporation called “Blue Cloud Distribution” in another eight states. Should federal alcohol wholesale permits be issued for those, Blue Cloud would then ...

NOTE: The Green Sheet included with this article maps the states where PepsiCo has secured an alcohol wholesale distribution permit from the US Alcohol and Tobacco Tax and Trade Bureau (TTB), which collects federal excise taxes on alcohol and regulates labeling and marketing for alcohol products.

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LA Colombe Coffee Co-Founder Wants To Create New Segment With Loftiwater Launch

La Colombe Co-founder Todd Carmichael recently stepped down from his role as CEO of the company to spend more time with his newest venture, Rebel Beverage Labs. His first launch under that entity..

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International Perspective

Third-quarter global beverage volumes grew in most global markets reported by Coca-Cola and PepsiCo, according to regulatory filings. That marks two consecutive quarters of widespread quarter-over-quarter volume sales growth internationally for the companies as countries recover from...

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Zoa Looks to Notch $20m in Sales in Debut Year With Backing From Dwayne Johnson

Zoa, the energy drink distributed by minority investor Molson Coors Beverage and backed by megastar actor Dwayne “The Rock” Johnson, looks to generate about $20 million in sales this year since the brand’s launch in March. According to data... Read More

Territory Changes and Deals: December 17, 2021

A collection of key deals from around the industry so you don't miss a beat...

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People: December 17, 2021

The latest industry executive moves to keep you in the know...

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Briefs: December 17, 2021

A collection of recent developments from around the industry to keep you up to speed...

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